Arts organizations use e-mail and other online tools to promote programs, but what about using them for fundraising? In this session, we’ll explore how you can move beyond a basic online presence to create a new community of supporters online, who are much more actively engaged in supporting your organization’s work through donations and advocacy. We’ll review advanced techniques for managing your email list, including list segmentation and creating a cultivation series, and how to branch out from your own website to engage supporters using social media.