Pricing is one of the most sophisticated tools available to arts managers – even small adjustments can make a significant difference to income and volume of sales. This pricing seminar gives an introduction to key concepts in pricing strategy and implementation for arts and cultural products.

Case studies will be used throughout to illustrate different pricing strategies used to maximize income and optimize sales volume. The case studies will be drawn primarily from experience with performing arts institutions. The presenter will devote attention to helping arts organizations develop pricing strategies that maximize income and optimize occupancy.