The use of mobile technologies by performing arts patrons before, during, and after performances continues to grow. But in this new area, it can feel like a leap of faith to invest in new technologies that may or may not give hoped-for results. Discover how the use of mobile technology can enhance your marketing mix and reach new audience segments. In this workshop, you'll learn about:

• Recent studies on the mobile phone use by arts patrons: what are they doing now and what do they want to do?
• Ways that mobile and social media can enhance the audience experience
• Field cases of how other arts organizations are currently using mobile technologies - what might fit for your organization?
• How to navigate the tricky path of using new media technologies while trying to respect a "traditional" audience experience
• How to plan the steps to an implementation strategy for use of mobile technologies for your organizations, from 3rd party apps to apps of your own 
• How to measure outcomes and expectations with the launch of new mobile/social experiences