For arts organizations, e-mail and websites provide great exposure. But an organization’s online presence doesn’t always capitalize on its other marketing and sales initiatives. This session is designed to get organizations thinking tactically about e-mail marketing and websites. First, participants will study how and why arts consumers use the Internet and social media to make entertainment decisions. Participants will then cover the basics of effective online marketing – what works and what doesn't. The presenter will also discuss the necessary staff time to make online marketing work.