Why is it that some web sites have much more success than others? How do arts organizations understand the reports about traffic their sites? How do they know if their sites are well designed?

For an arts organization looking to make the most of its web site, this session is perfect. Participants will learn basic industry trends and benchmarks, so that they can compare their results with others. They will then take a careful look at good site design, improving their sites, and setting goals for the future. Participants will hear a case history about the development of a new site and the results of an innovative online marketing effort. Organizations will walk away from this session with a clear understanding of what is possible, what others are doing, and action steps they can take to improve their sites without a huge investment.