Shrinking media coverage is hurting arts organizations everywhere. But with new internet outlets, we no longer have to rely on the major newspapers for coverage. And when reaching out to new audiences based on race, ethnicity or an age demographic, new opportunities arise as well. Learn how to craft a winning release, then work with various new and old media outlets to reach new audiences. Learn how to understand communications issues that can arise where language can either create a barrier between you and your new audiences, or open doors.