It’s important to know who is coming to your venue. It’s even more critical to identify who isn’t and why they’re not. This workshop will teach arts organizations how to welcome individual and group tourists. Participants will learn how to target the residents of nearby communities and states to grow their audience and increase their revenue. This workshop will also familiarize them with the structure of the tourism industry, and show them how to appeal to tour professionals. By the end of this session, participants will understand how to make sites “tourism-friendly” for those who create and sell itineraries.