This seminar will provide you with the tools to craft an effective and efficient marketing plan. From the step-by-step planning process, to the use of market research techniques, to crafting a powerful brand identity, participants will leave this seminar with a greater understanding of how to connect the artists they present with larger audiences that appreciate the art. The seminar presenters will utilize interactive exercises, case studies from the arts world, and NAMP’s latest consumer research to illustrate the impact better marketing can have on artists and arts organizations. Participants can expect to learn:

• The seven key questions, that when answered, create the framework for an effective marketing plan;
• Tips to crafting a better audience survey;
• How to use information gleaned from marketing research in marketing, fundraising and sponsorship decisions;
• The latest consumer information on cultural audiences and how this impacts marketing efforts. Which societal and market forces are shaping how consumers interact with the arts;
• How to make a powerful brand identity;
• How to best use limited marketing resources.