Branding has become a buzzword in non-profits as we face stiffer competition with for-profit entities and each other. The key to successful branding is developing a brand identity that telegraphs the uniqueness of your organization. A company does not build its image overnight, nor is branding the sole responsibility of the marketing department. After identifying the factors that set your company apart, everyone in the organization must take responsibility to help build the value of the brand.

This workshop covers the following to assure successful brand development: What is branding? What are its key components? How do arts organizations begin developing a strong brand identity for themselves? Is it too late to start? How do audiences fit into the equation? Participants learn simple and inexpensive ways to focus on their organization’s uniqueness in a manner that is relevant and motivating to new audiences.