This workshop, designed for individual or independent artists, will address crucial questions about the art marketplace: Do you have trouble pricing or positioning your art? Finding new buyers? Have you clearly identified your target market? What emerging or new markets might you explore?

Understanding marketing strategies and trends will be beneficial to artists as they focus on positioning their art within the defined marketplace for increased sales opportunities. Participants should be prepared to address marketing initiatives that will encourage new strategies and tactics for increased market presence, and the resulting increase in their sales and revenue.