No Money? No Matter! Low Cost Marketing Methods for Attracting Cultural Audiences They say that the best form of advertisement is word-of-mouth – how effectively do arts organizations use it? Overlooking this valuable, affordable resource is a huge weakness of many organizational marketing plans. By “getting the word to the street,” arts organization can create a network of people that will be their strongest marketers. Participants will also learn:

• Beg & borrow: The art powerhouses have the staff, mailing lists, and dollars to do it all – and they even share;
• Find the hidden staff within an organization;
• Make everyone an advocate: Quick simple steps that allow staff, board members and volunteers to speak the truth with conviction;
• Cheap marketing tools: Where to find them, how to use them, and what they can do for institutions.