This seminar will provide you with the tools to craft an effective and efficient marketing plan. From the step-by-step planning process, to the use of market research techniques, to crafting a powerful brand identity, participants will leave this seminar with a greater understanding of how to connect the artists they present with larger audiences that appreciate the art. The seminar presenter will utilize interactive exercises, case studies from the arts world, and NAMP’s latest consumer research to illustrate the impact better marketing can have on artists and arts organizations.