RETENTION  
This is the End of Business as Usual and the Beginning of a New Era of Relevance
Brian Solis
Come gather 'round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You'll be drenched to the bone
If your time to you
Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'.
- Bob Dylan, The Times They Are A-Changin'
A Cornucopia of Audience Development Resources & Research
Denise Montgomery
What started out as a daunting undertaking turned into a fulfilling endeavor and oft-requested end product. After staring at the stack of audience development research on my desk, I finally decided to turn it into something useful: an Annotated Bibliography of Audience Development Resources.
Seeing the Arts With Your Ears: the Fundamentals of Audio Description
Joel Snyder
It is no surprise that we have an immense and varied culture in the United States. Yet when it comes to the arts, there is no reason why a person with a visual disability must also be culturally disadvantaged.
Diversifying Your Audiences: the Financial Argument
Salvador Acevedo
Not long ago, I attended the presentation of a fellow audience researcher, who put in numbers what we have known already for a long time: there is a negative growth of current audiences in the next generations. This means that in the near future there will be fewer people who fit the profile of current arts audiences. In other words, we are running out of audiences who look like the ones we are engaging now.
New Patrons vs Old
Kara Larson
If we can’t make our existing patrons happy, we might shortly find ourselves with a more urgent need to find new ones.



