PROFILES IN CREATIVITY 
Great ideas inspire greatness, and experience is the best teacher. The next time you’re looking for a fresh way to promote your organization, browse through these success stories and benefit from lessons learned by arts marketers around the country.
Got a success story of your own? Tell us about it.
5/13/2013
Andy Adams has taken Web 2.0 to a whole new level. As the creator of FlakPhoto.com, a community-based website focused on promoting internet photo culture, Adams has reinvented the way we discover and experience photography. This community allows enthusiasts, professionals, and creatives to engage with each other from across the globe. Adams brings them all together in the Flak Photo Network, an online forum for photographic conversations which has grown to nearly 7,000 members since its launch...
4/11/2013
As arts marketers, we are always on the lookout for ways to bring our audiences closer, to break down barriers and make our craft more accessible and resonant. We wrestle with how to connect patrons with our art in the first place, and then how to enhance their experience beyond the in-person event or visit. With technology, the very nature of engagement has changed: the Met streams their operas in HD at movie theaters, museums are digitizing their holdings to share online. It...
11/28/2012
This month, Diablo Ballet in Walnut Creek, California marked its 19th season with its holiday performance, “Swinging Holiday.” The San Francisco Chronicle wrote that the performance had a “lack of self-consciousness in re-creating a vital era of social dance history.” I recently sat down with Dan Meagher, director of marketing at Diablo Ballet to discuss his ideas on using social media not only to connect with your audience, but the payoffs of letting your audience...
7/11/2012
Matt McCorkle, Joe Sabia, and Michael Thurber are the three founders of cdza, a musical video experimental collaborative that has gone viral on YouTube with more than 1.5 million views in less than a year. Joe Sabia is the video guy and lead director; Michael Thurber is a Julliard graduate and the music guy; and Matt McCorkle is the audio guy and loves sounds more than anyone you know.
On July 10th, cdza released their largest collective yet: An Abridged History of Western Music in 16 Genres...
6/26/2012
In the everyday excitement that cities such as New York, Chicago, and Washington D.C. have to offer, there is a plethora of arts and culture events to choose from on any day of the week. However, with so many options at hand, how does one scout out the deals and discounts while finding the personalized experience he or she is looking for?Culturadar.com (pronounced Culture Radar), is a new and free online resource that assists those who crave the perfect arts experience discover deals and...
3/20/2012
Local residents, patrons of the arts and Washington, DC area leaders are endorsing the idea that art enriches and informs us. The first ten of twenty-five individuals have been selected, photographed and interviewed as part of the National Museum of Women in the Arts (NMWA) twenty-fifth anniversary ad campaign, 25 Art Lovers. The advertising campaign in the DC Metro, in print and other out of home media, launched February 5, 2012, and will continue to run throughout the calendar year.
WiT Media...
3/6/2012
In 2010, audience attendance declined for The Wooster Group’s New York run for the first time in seven years. Data showed that 56 percent of the audience had never seen a Wooster Group show before. Its existing approach—create work privately at its home base The Performing Garage, tour the production to Europe or Asia, and then bring it to New York for a two-month run—wasn’t capturing attention. It was clear that contact with its audience needed to be re-imagined vis-à-...
2/21/2012
Greater Flint Arts Council’s Free Jazz Walk only debuted in August, but it’s already building audiences for the arts. People have been pouring out to enjoy local jazz bands at clubs in Downtown Flint on the fourth Thursday of every month.
President and CEO of GFAC Greg Fiedler is thrilled about the event’s success, which draws about 1,000 people a month. He says The Jazz Walk has fulfilled the Arts Council’s mission to foster economic development through the arts...
12/5/2011
The Adrienne Arsht Center reintroduced Miami to circus arts with Cirque Eloize iD, an innovative and inspiring production based on many different art forms. The creative team at The Adrienne Arsht Center embodied the collaborative urban spirit of Cirque Eloize iD and implemented a pre-show social networking media wall.
As described by Crystal Blewe, senior director of marketing at the Arsht Center, the project “proliferated a message of excitement,” not only around Miami...
7/6/2011
Barrington Stage Company (BSC) is bringing together audience engagement and social media. Under the leadership of Artistic Director Julianne Boyd and Managing Director Triston Wilson, BSC has launched iCritic Booth. Located in the BSC Mainstage lobby iCritic Booth allows audience members to record video reviews following Mainstage performances.
Once recorded, the videos are then shared directly with the public through BSC’s iCritic Booth YouTube channel, other social media outlets,...
