PRACTICAL LESSON 3: FINDING YOUR AUDIENCE THROUGH MARKET SEGMENTATION


In lesson three, we examine market segmentation and why it is important. You will develop a clear sense for identifying audience segments that your organization can attract as well as fundamental research methods for target audience selection. With helpful worksheets on market segmentation and customer profiles, as well as audience survey templates, you will find out how the right audience segments can enhance artistic freedom.

Download the full lesson: Finding Your Audience Through Market Segmentation