What defines a successful situation analysis? In lesson two, we investigate the key components of a successful marketing situation analysis, helping you answer the question, “Where are we?” With our handy outline and arts-specific questions to help you streamline the three key parts of the situation analysis, including environmental, competitive, and the S.W.O.T components, this lesson will give you a head start on mapping out your own situation analysis.

Download the full lesson: Taming the Dreaded Situation Analysis