PRACTICAL LESSON 1: THE BIG PICTURE: THE MARKETING CHALLENGE FOR THE ARTS


Our first lesson will tackle how arts groups can survive – and thrive- in this competitive and uncertain economic climate by embracing change. Here, we explore the role of audience development in increasing earned income for arts organizations, provide an overview of the marketing planning process, and give you the opportunity to assess your own organization’s readiness for change with our helpful worksheets.

Download the full lesson: The Big Picture: The Marketing Challenge For the Arts