Last July, Google threw an office party. But this being Google — the third largest company in the world as of January — it wasn't really a standard ice-cream-cake-and-canned-beer office party. The event was luau-themed, so the company hired staff to dig big holes in its Mountain View campus' lawn and fit spits inside for the purposes of roasting pigs, according to people who were there. There were tables full of food and drinks scattered around. Also on offer: a sophisticated wave machine so employees could try their hands at surfing — miles away from the ocean.
Ode to Miami
Three years ago, I and a group of friends started to dream up what a lot of people considered impossible: a festival that would bring poetry to all 2.6 million residents of Greater Miami.
At that time, Miami’s cultural scene was exploding. Art Basel was in full force, and we wanted to do a festival that was the opposite of the “pipe-and-blazer” readings that most people associate with poetry. We wanted to do a festival that reflected Miami’s diversity and personality.
10 Ways Silicon Valley Culture Can Reinvent Advertising
One year into building our agency, Enso Collaborative, we’ve learned a lot from our clients in Silicon Valley--and a lot of what we’ve learned is antithetical to the traditional advertising agency model and culture. We’ve come to believe if advertising agencies followed the culture and approach of Silicon Valley, then agencies, brands, and people would benefit, so we decided to share what we’re learning.
We’ve identified several key shifts. Among them:
Turning Big Data into Smart Data
If nature abhors a vacuum, the business world adores a buzzword. And for the past few years, data--specifically big data--has been among the most buzzy. That’s been especially true since the 2012 election in which President Obama’s campaign made waves for its surgical use of data in winning a second term.
1,000 Volunteers Get Hands-On with Art Making
As Urs Fischer stood inside the Geffen Contemporary last month preparing for his big MOCA survey, the museum's much-discussed financial troubles did not seem to be weighing on him.
"I don't care about any of that; I care about art," said the beefy 39-year-old artist in jeans and a long-sleeve black T-shirt, with assorted tattoos snaking up his arms. And he noted that his show has not been shortchanged because of any budget crunch. "Putting on a sculpture show always takes a lot of effort, but we didn't have to compromise much. Whatever compromise was needed, we found a solution."
A Transitional Decade
The leadership of the Metropolitan Opera recently announced that they were lowering most of their ticket prices for next season. At the same time, they announced that it is now clear that their highly successful movie theater broadcasts are cannibalizing ticket sales for their live performances. Neither development is surprising; when movie theater tickets for an opera performance are $25 and seats in the Met for the same performance are $380, audiences are going to change their attendance habits.
How Virgin Atlantic’s Marketing Nails It
I had the pleasure of listening to Simon Bradley, vice president of marketing North America at Virgin Atlantic Airways, recently at the Customer Experience Leadership Conference and he shed some light on how they think about marketing... and it might just knock your Virgin Atlantic Upper Class socks off.
You may think Virgin Atlantic is a huge airline worldwide, but they're not. Maybe they're the No. 2 airline in the UK, but they don't even hold a candle to United, American or Delta here in the U.S. So how does this airline with 18 departures a day survive, and better yet, thrive?
Facebook Makes Way for Complex Emotions
Facebook is unparalleled for sharing photos of our vacation or a child’s first steps. All of the best moments of our lives look amazing on the Timeline. So what about the worst ones? What about when we have a stomach ache, get fired from a job, lose someone we love? Should expressing those ideas look different? Could something cue your friends so they don’t hit that “like” button inappropriately?
12 Ways to Hook an Audience in 30 Seconds
“When you advertise fire-extinguishers, open with the fire,” says advertising executive David Ogilvy. You have only 30 seconds in a TV commercial to grab attention. The same applies to a presentation. The first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you, and of what’s to follow.
Digital Marketing on a Shoestring
One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.
I personally believe that one of the hardest roads traveled is that of the bootstrapped entrepreneur. The hours are tremendously long, compensation is delayed, and the ability to grab meaningful market share generally will take many years. I found this out the hard way when I launched my company Rise Interactive in 2004.
How Do You Promote Arts Blogs?
How does somebody who wants to write about the arts get an audience? In the old days you found a small local publication to write for while you learned your craft, and graduated to bigger publications and larger readership. Readership, and often influence, depended on the reach of your venue.
Seven Tips for Giving your Social Media a Spring Cleaning
It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also a great time to review and refresh all of your social media channels, especially if you haven’t reviewed them since after the holidays. Here’s a quick guide:
Bringing Interactive Art to the Streets
The New Museum promotes its "New York in 1993" exhibit with 5,000 pay phones that dispense location-specific history from the people who lived it.
The cult hit, Bill & Ted’s Excellent Adventure, imagined a future where phone booths served as time machines. Although it doesn’t appear society has yet mastered the flux capacitor, the boothless pay phones of New York currently are in fact serving as time portals--back to the year 1993.
How to wage war on the Broadway Discount Sites
Alright, let’s talk about how we can do some damage and start to take back our discounts! (Insert revolutionary cheers and french people waving flags and putting up barricades here.)
Yesterday we talked about how the discount sites approval payday loans are beating shows to the box office, because of the modern consumer’s desire for a lower priced ticket, and the easy-to-find codes on sites like BroadwayBox, Theatermania, etc.
Are MFAs the New MBAs?
An estimated 10,000 Baby Boomers will turn 65 every day for at least the next 17 years, according to data from the Pew Research Center. And while many of them might choose to work beyond the traditional retirement age of 65, leaders everywhere are facing the same daunting issue: A great tsunami of Baby Boomer retirement is coming.
Though it’s likely to reshape the workplace for years to come, many organizations say they aren’t prepared for such an unprecedented brain drain. The projections of younger workers entering the workforce are even more shocking.