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The Metropolitan Opera has led the arts sector in bringing live broadcasts to movie theaters around the world, but it has had less success selling online subscriptions to...

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time...

A client recently asked me to put together a webinar for the company’s internal communication staff on hot trends in internal communications.

In addition to...

Are you someone who merely pushes other’s updates along? Are you engaging with others and responding? Are you creating your own content to distribute? Companies in...

I feel like the world is catching up with what for three years I’ve (obsessively, publicly, passionately) and many others who are champions of social community and...

People don’t buy logic. If they did, no one would propose with a 4 karat diamond ring and everyone on the planet would drive an electric car.

This isn’t...

Responsiveness is a critical life skill. In fact, I think it may be the single most important factor to your success. People who are not responsive miss out on many...

We know just how much Pinterest has been valued at--$3.8 billion--but how much is a pin on the social media cork board worth to brands?

Social media marketing and...

If you run a small business, it’s unlikely that “writing perfect subject lines” is anywhere near the top of your holiday to-do list. And why would it be...

Faces are everywhere at the Katonah Museum of Art. Some gaze boldly across the galleries, cheery, confrontational, sly; others turn aside, pensive and enigmatic. All hold...

Before you create a single piece of content,  it might be headed for failure. Why? The world’s most interesting content does no one any good if it never finds...

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that...

Many core tenets of theater training are actually quite applicable to my current leading role: that of the email marketer. After all, theater artists and email marketers...

In our arts industry, techniques for attracting younger audiences are a common topic of discussion—and, of course, one of the most frequently used is the discount....

The "total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July...