Stuffed Giraffe Shows What Customer Service Is All About
Most people have experienced outstanding customer service in one form or another--an attentive server at a restaurant or a retail store employee who goes the extra mile. A thriving industry comprised of consultants dedicated to training companies how to adopt exemplary customer service has blossomed over the past couple decades. For example, The Walt Disney Company Institute will help bring some of that "Disney magic" to your business.
How to Increase the ROI of Social Media Marketing
To create more ROI from social media, marketers need to ensure that they are delivering the right message, to the right person, through the right social media channel. This article will help you to figure out which audience to target, what type of message to communicate, and which digital medium will be most effective to deliver it.
11 Nonprofits That Excel at Social Media
Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that many of the larger nonprofits do, but that doesn’t mean your online communications campaigns can’t be as good.
Eight Customer Service Sins to Avoid
I'm not sure if it's arrogance or ignorance, but United Airlines almost seems proud to be the airline known for the worst customer service in the industry. In the most recent survey of airline customer service conducted by the American Customer Service Index, United came in dead last. (Jet Blue and Southwest came in first and second, respectively.) And my own anecdotal and unscientific experience flying United recently confirmed it. But this isn't just another travel rant. Since Inc. is all about teaching businesses how to better serve their clients and customers (while being as profitable as possible), I'd like to use my run-in with the company as a case study in how not to treat customers when business goes awry.
The Six Brands that Creatives Most (and Least) Want to Work with and What You Can Learn from Them
There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them consistent talent magnets? Gary Stolkin, head of talent recruitment and consulting company, The Talent Business, discusses the traits of idea-first brands.
Social Metrics: Market to the Head? Impossible.
Newsflash: In case you haven’t heard, social marketing is not just about likes, shares, and mentions anymore. The ways that brands promote and engage via social media is evolving and so are the ways to measure key metrics and ROI—and with more and better tools on the market, it’s getting faster and easier to acquire data. Why is this is a big deal? Because companies who use social media as a marketing tool need to know it’s working, just as they would with any other tool in their arsenal. If it doesn’t work, why use it?
How to Build Positive Marketing Stories that Work
Throughout human history, the stories that have survived and been passed from mind to mind have been based on human beings’ higher values. And in a marketing landscape that has gone from broadcast to peer-to-peer, these ancient rules will apply more than ever. In this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.
Bye for Now, Broadway, My New Friend
American playwright Nicky Silver reflects on his experience opening (and closing) his play, THE LYONS, on Broadway.
The Case for Premium Full Price Tickets
Last week, after much consideration, I decided against buying a ticket for a show I really wanted to see because I could only find full-price tickets. Though I’m not an expert in arts ticket pricing, I am a frequent arts ticket buyer, and, truth be told, I feel a bit silly every time I do buy a ticket full price. I know that at any given time there are usually discounts available, so the idea of buying a ticket at face value is never my first choice. When I do end up making that full-price purchase, I am often left feeling that somehow I got a bad deal. Yes, it turns out that I am that stereotypical arts patron who’s been conditioned to look for a coupon, discount code, or some other incentive.
Five Ways Brands Use Pinterest to Authentically Connect
Here's the big shocker: If you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time. The ﬁrst thing you need to do--even before you create your boards and pins--is to deﬁne your company's Pinterest strategy in order to determine which individuals you are trying to reach with your marketing efforts. And the more you know, the better your chances of being able to truly connect with those people.
Introducing the 2 Young Men Who Made Pinterest
Growing up, Ben Silbermann liked to collect things: stamps, insects, you name it. At Yale, he studied medicine and political science. After college, he got a job as a consultant in Washington, D.C. Not exactly prototypical start-up material, but today he's CEO of one of the world's top social networks, Pinterest, which he co-founded and is valued at a staggering $1.5 billion.
Great Brands Are About Fusing Product And Service. How Do You Do It?
For the past 40 years, futurists, economists, and media mavens have debated which business strategies are best suited for the networked, postindustrial era. In his 1971 book, Future Shock, the futurist Alvin Toffler talked about the upcoming “experiential industry,” in which people would be willing to allocate high percentages of their salaries to live amazing experiences. Apple has been held up as the definitive example of how to integrate a brand and its products and services to create an extraordinary company. The stock market, the ultimate arbiter of American business success, now places more value on a design-driven company than tech titans like Microsoft and Google.
Free Admission is Just the Ticket
Jack Reuler doesn't mind that his organization is losing money. In fact, said Reuler, it's a sign of success. Mixed Blood Theatre just ended its first season of free admission to all of its productions, and Reuler, the troupe's founder and artistic director, said the organization achieved exactly what it had hoped: filling seats with everybody who wanted one.
How Much Time You Invest in Social Media Does Not Matter
"How much time do I need to devote to LinkedIn and/or Facebook per day?" Stop. Behind this question is a lie that is preventing your success. Wanting to know the optimal amount of time to invest in social media platforms each day is a natural desire, but having that answer won't make social strategies produce more leads. That's why top social sellers are putting down "hour-a-day" books and picking up a new habit: Changing the question entirely.
Using YouTube? 4 Tricks for Video Marketing
Not marketing on YouTube yet? You probably should be. If you're in business and trying to connect with your audience, you can't afford to ignore YouTube as a digital marketing channel. So how can you approach your efforts on YouTube? Here are a few tips to keep in mind when planning and measuring your campaigns: