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People don’t buy logic. If they did, no one would propose with a 4 karat diamond ring and everyone on the planet would drive an electric car.

This isn’t...

Responsiveness is a critical life skill. In fact, I think it may be the single most important factor to your success. People who are not responsive miss out on many...

We know just how much Pinterest has been valued at--$3.8 billion--but how much is a pin on the social media cork board worth to brands?

Social media marketing and...

If you run a small business, it’s unlikely that “writing perfect subject lines” is anywhere near the top of your holiday to-do list. And why would it be...

Faces are everywhere at the Katonah Museum of Art. Some gaze boldly across the galleries, cheery, confrontational, sly; others turn aside, pensive and enigmatic. All hold...

Before you create a single piece of content,  it might be headed for failure. Why? The world’s most interesting content does no one any good if it never finds...

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that...

Many core tenets of theater training are actually quite applicable to my current leading role: that of the email marketer. After all, theater artists and email marketers...

In our arts industry, techniques for attracting younger audiences are a common topic of discussion—and, of course, one of the most frequently used is the discount....

The "total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July...

Despite the fact that everyone seems to be talking about content creation, very few brands can actually present a case that holds together under careful scrutiny. ...

In his famous commencement speech, Steve Jobs said:

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to...

Have you been overwhelmed by the metrics and comparison tools coming out of the new Facebook insights? Are you wondering which metrics really matter?

This article...

Ever since we started Buffer a little more than two years ago, people have been asking us about one very specific question: How can I write great headlines for social...

Digital is not really something separate.  No one under the age of 20 talks about ‘digital’ anything, it is just a part of everything –...