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Every organization, every discipline, dreams. When we close our eyes we picture ourselves practicing our craft at the peak of excellence: teaching, provoking, spreading...

"Content is King" might just be the most over-used marketing phrase of the last few years (sorry, but it is), there's no denying just how important content is as...

Google AdWords just keeps getting better. AdWords is adding features that are super useful for arts organizations that sell tickets online. Here are three you should be...

California’s famous innovation factory, which counts Sergey Brin and Larry Page of Google, Reed Hastings of Netflix, Kevin Systrom and Mike Krieger of Instagram, and...

Scientists studied why internet stories go viral and confirmed what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful...

Contrary to popular belief, people don't always like new things. Sometimes people don’t even agree whether something really is new or not. Take the question of...

Americans call them “the nosebleeds.” We British know them as “the gods.” They’re the top tiers of the world’s major opera houses, and...

Crowdsourcing, crowdfunding, clicktivism: it's now easier than ever for the public to engage with a brand, campaign or project. I can donate to an Afghan film funding...

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do...

Sometimes the biggest ideas come from unexpected places. Twitter was born out of a dispatch routing software for taxi cabs that Jack Dorsey developed as a teenager. He was...

The Metropolitan Opera has led the arts sector in bringing live broadcasts to movie theaters around the world, but it has had less success selling online subscriptions to...

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time...

A client recently asked me to put together a webinar for the company’s internal communication staff on hot trends in internal communications.

In addition to...

Are you someone who merely pushes other’s updates along? Are you engaging with others and responding? Are you creating your own content to distribute? Companies in...

I feel like the world is catching up with what for three years I’ve (obsessively, publicly, passionately) and many others who are champions of social community and...