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At the end of the day, the purpose of a piece of marketing is to get people talking and/or excited about the film being marketed. In a more pinpoint fashion, the point of...

For decades, women have held many positions in the museum field, working as curators, development specialists and press secretaries. But in recent years, women have...

You want to grow your audience, but you have limited resources, so you target your marketing efforts at the groups most likely to respond to it. Almost everybody does it...

If you wrote a blog, and no one came to read it. Did you write a blog? Google’s new Panda algorithms have made it more important than ever for bloggers and content...

Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual...

Professor Ann Collins Johns at the University of Texas at Austin was just as peeved as many people were about President Barack Obama’s knock on art history majors....

Pablo Picasso’s most readily accessible painting isn't in a museum. It hangs in a New York restaurant—a restaurant that is housed in a building whose owner...

If you've ever found museum to be a snore, then you'll be glad to hear that at least one--the Tate Britain in London--is adding robots, animation, and Minecraft to their...

New York’s nonprofit theaters are acting more like for-profits, and there’s no greater sign than the return of “Cabaret” at Roundabout Theater...

The principles that apply to creating a superior Super Bowl television ad are the same that apply to any marketing situation, just kicked up a notch or two. First of all,...

Content marketing is becoming an increasingly sought after skill in the world of online marketing. Traditional link building for SEO purposes is becoming a riskier...

Jason Sadler, 31, now Jason SurfrApp, is based in Jacksonville, Florida, and appears on social media wearing corporate T-shirts for a fee.

Q. How...

Stage 17, launching a public beta next month ahead of a wider roll-out later in the spring, targets a mostly female demographic of tech-savvy, cultured 25-to-54-year-olds...

Many of these messages contain trigger words--they alert me to marketing language or truth-stretching. Sometimes, trigger words tell me the person is not being sincere (...

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to...