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Broad—and deep—engagement with community members is a fundamental building block of a successfulHeart & Soul Community Planning project. We’ve worked...

Last year, more than 3 million people pledged $480 million to Kickstarter projects, successfully funding 19,000 of them. Studying more than 45,000 projects, assistant...

While Snapchat’s user base has been growing by the millions, unfortunately, only a tiny fraction of its active users are brands. This is because Snapchat presents a...

A decade ago, some thought that libraries could be expected to waft into antiquity, but in an article in theNew York Times, Susan Benton, president and chief executive of...

 

Advertising to children has a long history and has transformed significantly over the eras. But have these changes always been for the better?

Here...

The rise of Twitter has resulted in a new campaign awareness strategy and online event known as a tweet chat. Organized around the use of a hashtag, such as#HealthTalk or...

When Scottish Ballet premiered Hansel & Gretel, they launched a free iPad app to act as a digital programme. Scottish Ballet's iPad app is a digital programme that...

Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and...

With 51% of Facebook’s referral traffic now coming from mobile and more than two-third’s of Twitter users being mobile, many nonprofits are finally starting to...

At the end of the day, the purpose of a piece of marketing is to get people talking and/or excited about the film being marketed. In a more pinpoint fashion, the point of...

For decades, women have held many positions in the museum field, working as curators, development specialists and press secretaries. But in recent years, women have...

You want to grow your audience, but you have limited resources, so you target your marketing efforts at the groups most likely to respond to it. Almost everybody does it...

If you wrote a blog, and no one came to read it. Did you write a blog? Google’s new Panda algorithms have made it more important than ever for bloggers and content...

Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual...

Professor Ann Collins Johns at the University of Texas at Austin was just as peeved as many people were about President Barack Obama’s knock on art history majors....