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If you wrote a blog, and no one came to read it. Did you write a blog? Google’s new Panda algorithms have made it more important than ever for bloggers and content...

Instagram’s current tool set makes it very challenging for nonprofits to convert their Instagram followers into donors. Over time through powerful visual...

Professor Ann Collins Johns at the University of Texas at Austin was just as peeved as many people were about President Barack Obama’s knock on art history majors....

Pablo Picasso’s most readily accessible painting isn't in a museum. It hangs in a New York restaurant—a restaurant that is housed in a building whose owner...

If you've ever found museum to be a snore, then you'll be glad to hear that at least one--the Tate Britain in London--is adding robots, animation, and Minecraft to their...

New York’s nonprofit theaters are acting more like for-profits, and there’s no greater sign than the return of “Cabaret” at Roundabout Theater...

The principles that apply to creating a superior Super Bowl television ad are the same that apply to any marketing situation, just kicked up a notch or two. First of all,...

Content marketing is becoming an increasingly sought after skill in the world of online marketing. Traditional link building for SEO purposes is becoming a riskier...

Jason Sadler, 31, now Jason SurfrApp, is based in Jacksonville, Florida, and appears on social media wearing corporate T-shirts for a fee.

Q. How...

Stage 17, launching a public beta next month ahead of a wider roll-out later in the spring, targets a mostly female demographic of tech-savvy, cultured 25-to-54-year-olds...

Many of these messages contain trigger words--they alert me to marketing language or truth-stretching. Sometimes, trigger words tell me the person is not being sincere (...

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to...

Every organization, every discipline, dreams. When we close our eyes we picture ourselves practicing our craft at the peak of excellence: teaching, provoking, spreading...

"Content is King" might just be the most over-used marketing phrase of the last few years (sorry, but it is), there's no denying just how important content is as...

Google AdWords just keeps getting better. AdWords is adding features that are super useful for arts organizations that sell tickets online. Here are three you should be...