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Illuminating Social Marketing Success

11/1/2013

The "total time spent on social media in the US across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011," Nielsen last year reported, adding that "consumers' time spent with social media on mobile apps and the mobile Web has increased 63 percent in 2012, compared to the same period last year."

Image courtesy of thebarrowboy via Flickr

By Marko Muellner as seen in Marketing Profs

How to do Content Marketing Right

11/1/2013

Despite the fact that everyone seems to be talking about content creation, very few brands can actually present a case that holds together under careful scrutiny.  One brand that has its content act together is Viking River Cruises evidenced by an expansive library of gorgeous videos that have generated over 6 million minutes of viewing, an online international recipe collection that makes you hungry for its destinations and social media that is actually social.

Image courtesy of Dinner Series via Flickr

By Drew Neisser as seen in PSFK The Future of Cities

What is Innovation?

11/1/2013

In his famous commencement speech, Steve Jobs said:

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something--your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

Image courtesy of D.H. Parks via Flickr

By David Brier as seen in Fast Company

Using Facebook Insights to Maximize Marketing Performance

11/1/2013

Have you been overwhelmed by the metrics and comparison tools coming out of the new Facebook insights? Are you wondering which metrics really matter?

This article will explain the three main Facebook metrics you need to be watching on a daily basis. I’ll define them, tell you why they’re important and give you concrete ways you can use them to maximize your Facebook marketing performance.
 

By James Scherer as seen in SmartBlog on Social Media

A Scientific Guide to Writing Viral Headlines

11/1/2013

Ever since we started Buffer a little more than two years ago, people have been asking us about one very specific question: How can I write great headlines for social networks and my blog? The topic is a very tricky one as the accuracy for what works best is hard to nail down. While we have some specific techniques that we are using for our own postings and headlines every day, I thought looking at the most cutting-edge research is definitely required. So I decided to look at all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combine this research into one comprehensive guide.

Image Courtesy of Michelle O'Connell Photography via Flickr

By Leo Wildrich as seen in Fast Company

Let’s Talk about Digital

11/1/2013

Digital is not really something separate.  No one under the age of 20 talks about ‘digital’ anything, it is just a part of everything – communications, transport, retail, manufacturing, entertainment, education, medicine etc. So why when it comes to cultural policy, the arts and heritage sector and building its digital capacity are there separate policy areas and funding strands? As the Arts Council now move to integrate arts and museums, why not digital too?  Wouldn’t it be better if instead of a digital strategy, we thought about the use of digital tools and channels simply within our wider mission and existing content, exhibition, touring, education and audience development plans? Could you even go further and start with digital?

Image courtesy of shawnzrossi via Flickr

By Jane Finnis as seen in audience finder

Why is Digital Marketing Success So Elusive?

10/16/2013

I’ve been a digital marketer for 20 years – roughly half my life. That means I started in the early nineties. Here’s a nice digital marketing timeline if you want to see what was happening then – for example, the World Wide Web arrived in 1995. Hmmmm. I built websites with Flash when it was called “FutureSplash“, a tool that was PowerPoint on a timeline. Disney was our client and they wanted something that had never been done before. They certainly got that. Ah, the bad ole days.

Image courtesy of Aske Holst via Flickr

By Marko Muellner as seen in Social Media Today

Big Museum Shows without a Museum’s Constraints

10/16/2013

Jeffrey Deitch says his next move in the art world following his premature exit as director of Los Angeles' Museum of Contemporary Art will happen in New York City: a bid to create a “hybrid” between a museum mounting exhibitions geared to a broad general audience, and a gallery that doesn’t have to deal with the complex institutional issues that come with running a nonprofit museum.

Image courtesy of Marc Wathieu via Flickr

By Mike Boehm as seen in Los Angeles Times

A Green Engagement Experiment

10/16/2013

Some claim talking to a plant will make it grow faster and healthier. That’s the theory the Denver Museum of Nature and Science is testing with a new online campaign designed to drive people to its upcoming Mythbusters exhibition, a tie-in with the Discovery Channel’s popular TV show. The experiment, now being live streamed at talktoaplant.com, is essentially an old-fashioned split-test. Users can tweet a message to plant A and have it read aloud to it by a robot-like voice. Plant B, meanwhile, gets no robot love.

Image courtesy of Flavio via Flickr

By Jack Marshall as seen in Digiday

The Benefits of Working Outside, Together

10/16/2013

In summer 2012 London came alive with an extraordinary range of high-quality, inclusive performances taking place on high streets, in parks, on waterways and in other unusual and iconic locations − a summer like no other. ‘Showtime’, the Mayor of London’s outdoor festival, supported by Arts Council England (ACE), took centre stage, delivering over 1,000 events across the public realm, reaching over two million people and 50% of these new audiences.

Image courtesy of MyLifeStory via Flickr
 

By Jane Packham as seen in Arts Professional

8 Keys to Creating an Emotional Connection

10/16/2013

Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy.

Simply put, the foundation of the marketing communications industry--the consumer’s emotional relationship with products--has never been more fragile.

Image courtesy of Drongowski via Flickr
 

By Sam Swisher and Trevor Shepard as seen in Fast Company

What Does “Recommended” Mean?

10/16/2013

Seeking to reconcile two contradictory realities — a friend said admission was free, and a sign said admission might or might not be $25 — Ingrid Opperman stood at the entrance desk to the Metropolitan Museum of Art on a recent morning and whipped out her English-German dictionary.

“I am looking up ‘admissions,’ ” explained Ms. Opperman, 75. “I am also looking up ‘recommended.’ ” You don’t have to be from Stuttgart to feel befuddled by the Met’s entrance policy, with its signs telling you what to spend and then suggesting that you do not have to spend it.

Image courtesy of motfemme via Flickr

By Sarah Lyall as seen in New York Times

Integrating Social Media into Online Contests

10/1/2013

The African Wildlife Foundation’s Annual Safari Sweepstakes promotion is as close as it gets to perfect. The design and branding is modern and mobile-optimized, visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Not only by entering the contest may you win a trip of a lifetime, but by entering you can also study how the contest promotion and entry process can be applied to your own nonprofit’s contest promotions and email fundraising campaigns.

Photo courtesy of Adorenomis via Flickr

By Nonprofit Tech as seen in Nonprofit Tech for Good

Long Distance Art? Thanks, Robot Arm

10/1/2013

Most artists are incredibly busy, especially in a major city where art events and calendars seem to overflow each day. “If only I could be two places at the same time!” is a common lament. Alex Kiessling, a Viennese street artist, has been getting attention for figuring out a way around it. Kiessling figured out a way around this issue, at least when it comes to physical street art. With the help of satellite video feeds and industrial robots, he’s able to draw and paint in one place and have his images duplicated in completely different locations.

Photo Credit: Dirk Mathesius via Long Distance Art

By An Xiao as seen in Hyperallergic

The Failures of Crowdfunding

10/1/2013

On Saturday night, the New York City Opera performed Anna Nicole, a musical work making its American premiere. Anna Nicole was the first production of the company’s season, and it received good reviews. It is also, however, likely the opera company’s final production, ever.  The opera company’s closing is a tragedy by itself — the death of an egalitarian institution in profoundly un-egalitarian times. But for those interested in the culture enabled by and built around the Internet, the company’s story also exemplifies the failures of Kickstarter.

Photo courtesy of Ralph and Jenny via Flickr

By Robinson Meyer as seen in Atlantic