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The principles that apply to creating a superior Super Bowl television ad are the same that apply to any marketing situation, just kicked up a notch or two. First of all,...

Content marketing is becoming an increasingly sought after skill in the world of online marketing. Traditional link building for SEO purposes is becoming a riskier...

Jason Sadler, 31, now Jason SurfrApp, is based in Jacksonville, Florida, and appears on social media wearing corporate T-shirts for a fee.

Q. How...

Stage 17, launching a public beta next month ahead of a wider roll-out later in the spring, targets a mostly female demographic of tech-savvy, cultured 25-to-54-year-olds...

Many of these messages contain trigger words--they alert me to marketing language or truth-stretching. Sometimes, trigger words tell me the person is not being sincere (...

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to...

Every organization, every discipline, dreams. When we close our eyes we picture ourselves practicing our craft at the peak of excellence: teaching, provoking, spreading...

"Content is King" might just be the most over-used marketing phrase of the last few years (sorry, but it is), there's no denying just how important content is as...

Google AdWords just keeps getting better. AdWords is adding features that are super useful for arts organizations that sell tickets online. Here are three you should be...

California’s famous innovation factory, which counts Sergey Brin and Larry Page of Google, Reed Hastings of Netflix, Kevin Systrom and Mike Krieger of Instagram, and...

Scientists studied why internet stories go viral and confirmed what Buzzfeed and Upworthy already know: In the hierarchy of digital contagion, content that evokes powerful...

Contrary to popular belief, people don't always like new things. Sometimes people don’t even agree whether something really is new or not. Take the question of...

Americans call them “the nosebleeds.” We British know them as “the gods.” They’re the top tiers of the world’s major opera houses, and...

Crowdsourcing, crowdfunding, clicktivism: it's now easier than ever for the public to engage with a brand, campaign or project. I can donate to an Afghan film funding...

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do...