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5 Questions All Marketers Need to Ask Themselves

12/17/2013

Sometimes the biggest ideas come from unexpected places. Twitter was born out of a dispatch routing software for taxi cabs that Jack Dorsey developed as a teenager. He was intrigued by the way taxis could briefly update others on their whereabouts, and soon he began to contemplate developing an online program that would allow everyday people to send short messages to others in their online community. A few years later, he and co-founders Biz Stone and Noah Glass started Twitter.

Image courtesy of Horia Varlan
 

By Marc Wayshak as seen in Fast Company

Met Opera Launches Online Catalog

12/17/2013

The Metropolitan Opera has led the arts sector in bringing live broadcasts to movie theaters around the world, but it has had less success selling online subscriptions to its streaming audio and video recordings.

Now the company is making a fresh attempt at profiting from its digital archives—and hoping to reach reaching a broader, younger audience—by packaging them for music schools and university libraries.

Image courtesy of grangar via Flickr

By Jennifer Maloney as seen in the Wall Street Journal

8 Random but Useful Social Media Tips

12/17/2013

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices.

Image courtesy of Thomas Leth-Olsen via Flickr

By Nonprofit Tech for Good as seen in Nonprofit Tech for Good

11 Internal Communications Trends You’d Be Crazy to Ignore

12/3/2013

A client recently asked me to put together a webinar for the company’s internal communication staff on hot trends in internal communications.

In addition to offering my own insights, I’ve asked others to spotlight the trends that every employee communicator should watch for as 2014 approaches:

Image courtesy of {studiobeerhorst}-bbmarie via Flickr

By Shel Holtz as seen in Ragan’s PR Daily

Is Your Tweeting Aligning with Your Brand?

12/3/2013

Are you someone who merely pushes other’s updates along? Are you engaging with others and responding? Are you creating your own content to distribute? Companies in diverse industries utilize social media for varying purposes. A professional service firm, for example, has different needs than a consumer brand.

Image courtesy of Adam_Inglis via Flickr

By Project Eve as seen in Project Eve

7 Characteristics of a Social Leader

12/3/2013

I feel like the world is catching up with what for three years I’ve (obsessively, publicly, passionately) and many others who are champions of social community and learning have been saying – this innovation is a game changer for the world of work.

The full implications and scope of social media and community learning are still unfolding, but let’s look at 7 ways leaders can use it to build a cohesive, charged-up, firing-on-all-gigabytes culture.

Image courtesy of Pinti 1 via Flickr
 

By Meghan M. Biro as seen in Forbes

Does Marketing Overrate Logic?

12/3/2013

People don’t buy logic. If they did, no one would propose with a 4 karat diamond ring and everyone on the planet would drive an electric car.

This isn’t rocket science, but the desire to wear a rock on your hand the size of a golf ball is about as logical as driving a car that is rated in GPM (Gallons per mile).Yet we all do it, ever day.

Image courtesy of Helena Jacoba
 

By Daniel Newman as seen in Millennial CEO

Get a Faster Response to Your Email

12/3/2013

Responsiveness is a critical life skill. In fact, I think it may be the single most important factor to your success. People who are not responsive miss out on many opportunities. Why? Because others get tired of waiting on them.

But, let’s be honest—not everyone you or I deal with shares this value. Or, even if they give lip service to it, they don’t practice it in daily life. And so, you wait. And wait. Meanwhile, your own work stacks up and you look unresponsive to your constituents.

Image courtesy of net-efkt via Flickr

By Michael Hyatt as seen in Michael Hyatt.com

How Much is a Pinterest Pin Worth?

12/3/2013

We know just how much Pinterest has been valued at--$3.8 billion--but how much is a pin on the social media cork board worth to brands?

Social media marketing and analytics firm Piqora thinks it has the answer, after undertaking a nine-month study of more than 1,000 brands on the site. Stats please, Margery.

Image courtesy of stahrdust 3 via Flickr
 

By Addy Dugdale as seen in Fast Company

Doing Holiday E-mail Marketing?

11/19/2013

If you run a small business, it’s unlikely that “writing perfect subject lines” is anywhere near the top of your holiday to-do list. And why would it be? You have much more important things to be worried about during this busy time of year.

But while you may not be overly concerned with your email marketing subject lines, there’s no denying that if done right, these pesky little things can be a huge help when it comes to the success of your holiday email marketing.

Photo courtesy of JD Hancock via Flickr

By Ryan Pinkham as seen in Constant Contact Blogs

Powering an Exhibition with Community Voices

11/19/2013

Faces are everywhere at the Katonah Museum of Art. Some gaze boldly across the galleries, cheery, confrontational, sly; others turn aside, pensive and enigmatic. All hold stories of humanity, a gathering of characters, cultures and colors. But this diversity of expression is not limited to the artists. The organizers of “Eye to I” asked 124 community members to write personal responses to specific pieces. It is these entries, rather than traditional curatorial copy, that appear alongside images of the artwork in the show’s catalog and on the exhibition’s website.

Photo courtesy of Ali Edwards via Flickr

By Susan Hodara as seen in The New York Times

3 Reasons Your Content Might be Doomed from the Start

11/19/2013

Before you create a single piece of content,  it might be headed for failure. Why? The world’s most interesting content does no one any good if it never finds an audience, which is why content distribution isn’t just half the battle, it is the battle. And a battle it is, for at least these three reasons.

Photo courtesy of thethreesisters via Flickr

By Brandon Carter as seen in Outbrain

Surprising Statistics

11/19/2013

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.

Photo courtesy of Victor Bezrukov via Flickr

By Belle Beth Cooper as seen in Fast Company

4 Ways E-mail Marketing is Like Theater

11/19/2013

Many core tenets of theater training are actually quite applicable to my current leading role: that of the email marketer. After all, theater artists and email marketers ultimately have the same goal. We both communicate with people; persuade them; convince them; and make them perhaps consider something they hadn’t previously considered.

Photo courtesy of Alan Cleaver via Flickr

By Matt Byrd as seen in Mattbyrd.com

When Young Subscribers Get Older

11/19/2013

In our arts industry, techniques for attracting younger audiences are a common topic of discussion—and, of course, one of the most frequently used is the discount. But what happens when young patrons “graduate” from being young enough to qualify? How do you keep these young audience members that you’ve acquired through discounting and convert them into full-price ticket buyers? With a thoughtful strategy and the ticketing and CRM system to support it, you can do this easily, I believe—but it’s not going to happen without some TLC.

Photo courtesy of Will Clayton via Flickr

By Lily Traub as seen in Patron Technology