A Museum’s Games Are Not on Pedestals
Video games, as their name suggests, combine the ancient human practice of formal play with moving pictures, a younger form. But the unsatisfying name we are saddled with for this medium — itself approaching middle age, if you date its history to the first home console in 1972 and apply the rule that middle age begins when you are older than every current Major League Baseball player — doesn’t capture the essence of video games.
The defining feature of video games is interaction, the three-way conversation among designer, machine and player. “Applied Design,” a new installation at the Museum of Modern Art — and an important one because it is the first time the museum has displayed the 14 video games it acquired in November — attempts to isolate this relationship.
Invest in Your Customers More Than Your Brand
To appreciate how broken most contemporary models of advertising and promotion have become, listen to Jeff Bezos complain about how Amazon's core values are misunderstood. "One of the early examples...was customer reviews," he recalls. "One [critic] wrote to me and said, 'You don't understand your business. You make money when you sell things. Why do you allow these negative customer reviews?' And when I read that letter, I thought, we don't make money when we sell things. We make money when we help customers make purchase decisions."
The Incredible Shrinking Ad
As our attention shifts to mobile phones—and their smaller screens—ads are becoming vastly less effective. And companies built on ad revenues, like Google and Facebook, should start to sweat.
Brooklyn Museum Tests a Democratic Model
For years, Gabrielle Watson kept her art to herself. She painted large, expressionistic oil portraits of friends and relatives in her Crown Heights apartment when she wasn't at her day job as a lawyer. Some of her friends didn't even know about her art habit. That changed in September when Ms. Watson, who is 31, "came out" as an artist by participating in "GO," an open-studio weekend organized by the Brooklyn Museum, during which artists of every level across the borough welcomed the public into their work spaces.
How to Take Your Pinterest Engagement and Results to the Next Level
Reading article after article, you have finally convinced yourself to join the new social media site on the rise, Pinterest. That was pretty much my story with my encounter of Pinterest. I joined the site, setup my Pinterest profile, setup some new boards, and went on to repin some of the content on there.
Lady Gaga, BBQ Ribs, and the Invisible Hand that Moves Your Brand’s Fans to Respond
Quick: Name the product that you can sell and customize for Lady Gaga, the Irish Times, the Toronto Star, ESPN, the WWE, AmazingRibs.com, and Suicide Girls. Give up? Kelly Abbott knows the answer.
10 Weird and Wonderful Uses for Helvetica
Helvetica, the typeface so iconic that they even made a movie about it, is often accused of being a boring and obvious choice. But it doesn't have to be that way. Here we present 10 examples of creatives who have taken the iconic sans-serif typeface and done something very different with it.
The Marketer’s Unlimited Guide to Measuring the ROI of Twitter & Vine
According to a 2012 report by Adobe, a whopping 52 percent of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter.
Make Your Writing Pop: Eight Tips
If you didn't have to write much before, you sure do now. Writing is pervasive in everything we do. Today's communication is dependent on tweets, posts, e-mails, blogs, presentations, profiles, resumes, websites, white papers, case studies, and proposals. Whew! And that's just for people who don't write for a living. I swear, my 10th grade English teacher Mrs. Mitchell never said it would be like this!
Photos Are Social Media Gold
Pictures and images make everything better, especially online. I don't know about you, but I'd much rather see something visual than read a big block of text. I'm sure a lot of your customers and potential customers feel the same way, too.
Transforming Noise to Signal: Strategy for Social Engagement & Monitoring
The following is an excerpt from "Strategy for Social Engagement & Monitoring: Transforming Noise to Signal" an exclusive whitepaper brought to you by Oracle. Download the complete whitepaper now and learn about the requirements necessary for an optimal SRM solution that will provide organizations with real-time actionable insights from social media through both base and advanced analytical functions.
The Top 5 Logo Redesigns of January 2013
As creatives we constantly strive to reinterpret the world in new and visually exciting ways. Yet as consumers and critics, we’re inherently conservative and often have a knee-jerk reaction when someone changes something we like. With big-brand logo redesigns, there’s the added element of jealousy – “If I’d been given half as much money, I could have come up with something better than that”.
The WordPress Community Offers Advice To Beginners
We’ve all been total newbies. In fact, I spend most of my time still feeling like one. So researching this article was a great opportunity for me to do some more learning, and to share all of that good stuff with you.
25 Best Photoshop Plug-Ins
Photoshop CS6 is a beast! It’s an all-powerful behemoth capable of producing sublime images, high-quality video and with CS6 Extended it can even create very passable 3D renders.
Facebook’s New Graph Search and the Future of Artists on Facebook
Earlier this week, Facebook announced their new search feature, Graph Search. Along with the controversy-ridden News Feed and Timeline, Facebook considers this to be one of their “Three Pillars.” Graph Search is meant to be a private, internal search engine with the categories People, Places, Photos and Interests. For searches that come up empty, you’ll be dumped onto a Bing search engine results page within Facebook.