WHAT WE'RE READING   Syndicate content


Email campaigns with patrons and customers are critical to success but it can prove difficult to understand the full-impact of your email marketing strategy. This...

We've all heard of "sexy" issues and causes that make visual, engaging marketing that much easier. Of course, not everyone can be so fortunate. However, with the help of...

The good folk at Mashable hosted a twitter chat in preparation for the 2014 Mashies awards, posing five questions to followers and fielding responses on what's next in...

For artists struggling to find steady income in a freelance-driven, free-content economy, a new app seeks to harness crowdfunding as a means for patronage toward creative...

The world cup was not only a month-long tournament of football excellence from around the world--it was also a marketing extravaganza, with ads and experiences focused on...

When it comes to the arts marketing industry, we are constantly facing the challenge of tackling content marketing. For years arts marketers have been devising elaborate...

It is officially time for fundraisers to focus their efforts on the world of online donations. With digital giving continually surpassing any other increases in overall...

Anyone who’s even worked in the nonprofit industry knows there’s a necessary sacrifice: in an industry that by nature is not driven by revenue goals, there...

Forget what you heard about great ideas coming from massive “eureka!” moments – research is continuing to show that the most creative, groundbreaking...

It might sound cold, but when it comes to customer engagement, not all humans are created equal. Taking the time to calculate your Customer Lifetime Value takes into...

In order to make the most of the numbers of new visitors to your sites and Facebook pages every day, you need to learn how to turn these hit-and-quitters into engaged...

Recent changes to Facebook's algorithm have caused somewhat of a tense rift between small business owners and the ad-revenue-driven social media site, proving once again...

It's no secret that mobile apps offer small businesses an innovative platform to reach broader and younger audiences, solidifying customer engagement and loyalty, but it...

Aptly named "the front page of the Internet," Reddit is a highly active, engaged, and responsive forum that aggregates content using an algorithm garnering the...

There is a common misconception that Google has been charging you more to appear at the top of the screen in its search engine because people are more likely to buy from...