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Apart from the catchy tune and quirky moves, how can we explain the incredible global response to "Gangnam Style," a song that's almost entirely in Korean? More...

Whether you're using Twitter to network or to build your personal brand, your profile page is your bona fide business card in the social media world. Sure, LinkedIn is the...

In the fall of 2010, Heart of Los Angeles forged a partnership with the Los Angeles Philharmonic to bring a youth orchestra to the Rampart community. Now in its third year...

Great infographics should tell the story of numbers. Increasingly, however, I see infographics in social being used to tell a story, all right–but not necessarily...

We all have our own work Twitter accounts and we find it has helped our audience engagement hugely. Users like to feel that they know the people working at the venue and...

Amazing sets. Colorful costumes. Imaginative makeup. Historic venues. Nearly everything that makes up the live theater community screams visuals. Marketers get it....

You want your customers to read your e-mail, your tweets, your Facebook postings, and your blog. If they're already doing so, great: Congratulations. But beware: Too many...

It can be hard to impose order on the creative process, particularly when working in groups. Mural.ly, a new collaboration platform based in Buenos Aires, operates on the...

Programming should be unique in the context of individual markets. Across the country, most orchestras approach programming from the same perspective. They feel trapped...

If too many cooks are spoiling your broth, maybe what you really need is a better kitchen. That’s the idea behind collaboration platform GraphEffect. A sort of...

Marketers never really graduate--we’re always learning new techniques for appealing to consumers. Take a look at the stand-out digital campaigns of the season and...

Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building...

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla...

No matter how impeccably your business is run, you're going to get complaints. Customers will call you, angered by a mistake you or a member of your team made. And...

Let me start by saying, I’m not against numbers, scores, or analytical methods that give us an objective understanding of how far-reaching our brand’s impact...