Reshaping the Museum Model
One day last fall Adam Lerner, director of the Museum of Contemporary Art/Denver, convened a staff meeting. The aim was to brainstorm for the next season of Mixed Taste, the museum’s signature lecture series.
Billed as “tag-team lectures on unrelated topics,” each event involves presentations by experts on two subjects that create a high-low pair, like “Wittgenstein and Hula Dancing” or “Time Travel and the French Situationists.” That is followed by a question-and-answer session in which audience members urge the speakers to make connections between the two.
Why Facebook's Daily Active Users is Not the Number that Matters
A fracas erupted on Tuesday over the number of Facebook's actual daily average users. But it's one that shed light on how Facebook is a publishing platform like none that has come before it, and may presage a turning point when the brand advertising world eventually stops placing such an emphasis on reach and starts valuing performance above all.
The brouhaha started when the New York Times' DealBook noted that, though Facebook claimed 483 million daily active users (DAUs) in the IPO filing it submitted last week, the social network also said that not all of those people actually visit the company's website on any given day. That number also includes users who access the service via its mobile apps and those who perform actions on a third-party site, like clicking the Like button next to a particular garment on a clothing retailer's site or sharing a concert ticket purchase with their friends.
10 Things to Plan When Developing a Mobile App
Many companies have mobile apps at the top of their to-do lists, but while churning out a quick app is fairly straightforward, developing a strategic application or digital “solution” is considerably more complex. Smart planning is essential.
Here are 10 things to consider before developing your app.
You’ve Got the New Arts Technology, Make Sure you Have the Behavior Change
As an arts marketing and technology guy, I get asked about tech a lot. I help people choose online ticketing systems, new website content management systems, e-mail marketing software — if it is online technology, I’ve probably helped an arts group choose and implement it. When I first started consulting, I thought my job would be to help people make the right choices, and then be on my way. But I’ve found over the years that this is only half of what’s needed to implement new technology.
5 Tools that Will Make You a Hashtag Master
When I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users…and... these people really need a social media policy... so don't feel badly if you’re thinking to yourself, didn’t we call that a number sign(#) or pound sign?
Hashtags are social media speak for an affinity group and they are one way to share your ideas, conversations, and content beyond your loyal group of immediate followers on social media networks like Twitter.
What Pinterest Means for the Arts
There's been a deafening hype around Pinterest since it exploded on to the social media scene in the last month. Like the noisy new kid on the block, it's impossible to ignore--have a quick look at #Pinterest on Twitter and you'll notice it's a little like Marmite; you either love it or you hate it.
A cross between an image-sharing social network and a bookmarking tool, Pinterest works by organizing or "pinning" images from anywhere on the web to a virtual personal pinboard. You can create as many boards as you want, on any theme—fashion, food, craft, architecture, interior design—then locate images and use a "Pin It bookmarklet" to stick them to your moodboards.
What the 2012 Oscars Taught Us About Bold Ideas and Branding
The Oscars remind us that, when it comes to branding, bold creativity--not committees or safe plays--wins the day. Brand identity expert David Brier and cartoonist Tom Fishburne break down what businesses can learn from Hollywood.
I got together with Tom Fishburne to explore the vital component of creativity and what businesses could take away from this year’s Oscars. Here’s what we unearthed.
Why Your Social Media Campaign Can Fail Right from the Start
A Pew Internet and American Life Project Survey throws light upon the difference between the perception of how a social network works and how it really works and may help explain many of the complaints regarding the ineffectiveness of social media marketing businesses frequently complain about.
The study identified the fact that a significant percentage of perceived social network activity is driven by a relatively small proportion of power users who then skew perception in the way the social network really operates.
How many friends does an artist need?
How many friends does an artist need? Facebook sets a limit of 5,000, but that hasn’t stopped many artists from tweeting, blogging, posting to well past that number. Today, there are artists who are fully engaged with the world of Web 2.0, the term for an interconnective Internet with sites that encourage user participation. With more and more people becoming familiar with social-networking sites, artists are tapping into these online communities and making works that harness new capabilities.
Unleash the Power of Technology
How is technology changing the way we experience a museum? And what technologies are likely to create engaging experiences for a museum's audience? I've been thinking about museum audiences and engagement for some time now and had these questions in mind while visiting various exhibitions in NYC. Checking out a museum's website or Facebook site can definitely enhance visitors' overall experience with the museum, but I was primarily interested in experiences that enhance people's engagement during their visit.
Future in Footlights
Oh, swami — gaze into your crystal ball and tell us: Whither Broadway?
Shall London simply teleport its productions, stages and all? Can we expect wrapper-free candy? Silent cellphones? And will the Shubert and Cort theaters finally renovate their restrooms?
Why a Negative Review May Not Be So Bad After All
There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
Recent stats suggested that between one and three bad reviews would deter 67 percent of customers from a purchase, but not all negative reviews are bad for businesses.
As a recent example from a U.S. cinema shows, context is all important.
Four Reasons Why NOT to use Social Media and Why to Use it Anyway
These days, a nonprofit communicator must be quick. Quick to learn new tools, new technologies—and how to appropriately apply them to his or her organization. But over the past eight years, we’ve seen the rise and fall of social media giants like MySpace, Google Buzz, and Delicious. Those that invested their own and their organization’s time and resources into these tools may have felt burned by the social media bandwagon.
Social media can be confusing and overwhelming. At the same time, there is a lot of pressure for nonprofits to embrace social media and engage with donors, volunteers, and supporters using tools like Facebook, Google +, and Twitter. In this article we explore why, why not, and how to use social media to the best advantage of your organization.
Four Inspiring Examples of Digital Storytelling
In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the launch represented an innovative new era in entertainment.
The New Frontier Story Lab helped many an interactive narrative come to life. Each of these productions features multiple points of entry across platforms and employs technologies such as facial recognition, augmented reality, geo-location, motion sensors, data visualization and the entire toolset of social and mobile platforms.
Photo obtained under a creative commons license - By Thyago - SORG|FX on Flickr
Financing the Stuff of Dreams through Kickstarter
I’ll admit it: I’m sometimes smugly entertained by the older generation’s reaction to the fads of the Web. “Facebook? Why on earth would I want other people to know about my private life?” “Twitter? Who’s got the time for that nonsense?”
Come on, people. Open your minds. You don’t have to participate, but at least let the youngsters have their fun.
And then I started hearing people rave about Kickstarter.com. I was mystified by its success — and alarmed that I didn’t get it. Was I suffering from Early-Onset Fuddy-Duddyism?