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All Kickstarters are not created equal. I get an average of five to seven cold requests (meaning I don’t know the person asking for the donation) to fund Kickstarter...

Twenty years after the Internet first went mainstream, most businesses have yet to take full advantage of the most fundamental opportunity it has created for them. Thanks...

Compared to previous generations, Millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of...

Most people have experienced outstanding customer service in one form or another--an attentive server at a restaurant or a retail store employee who goes the extra mile. A...

To create more ROI from social media, marketers need to ensure that they are delivering the right message, to the right person, through the right social media channel....

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been...

I'm not sure if it's arrogance or ignorance, but United Airlines almost seems proud to be the airline known for the worst customer service in the industry. In the most...

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them...

Newsflash: In case you haven’t heard, social marketing is not just about likes, shares, and mentions anymore. The ways that brands promote and engage via social...

Throughout human history, the stories that have survived and been passed from mind to mind have been based on human beings’ higher values. And in a marketing...

American playwright Nicky Silver reflects on his experience opening (and closing) his play, THE LYONS, on Broadway.

Last week, after much consideration, I decided against buying a ticket for a show I really wanted to see because I could only find full-price tickets. Though I’m not...

Here's the big shocker: If you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time. The...

Growing up, Ben Silbermann liked to collect things: stamps, insects, you name it. At Yale, he studied medicine and political science. After college, he got a job as a...

For the past 40 years, futurists, economists, and media mavens have debated which business strategies are best suited for the networked, postindustrial era. In his 1971...