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Depending on which guru you ask, you’ll get very different--and very strong--opinions on whether to preschedule your social media. Social Oomph and HootSuite give...

Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's...

Brands continue to flock to social media, but the massive growth phase for most networks is over and you no longer are going to rise with the tide. Now, if you want...

Referrals from friends have a significant impact on typical buying behavior, an effect commonly known as social influence. Social influence is part of the reason so many...

We all like to think we make buying decisions on a rational level, but neuroscientists tell us otherwise. While marketers have known this instinctively, brain mappers have...

If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last...

All Kickstarters are not created equal. I get an average of five to seven cold requests (meaning I don’t know the person asking for the donation) to fund Kickstarter...

Twenty years after the Internet first went mainstream, most businesses have yet to take full advantage of the most fundamental opportunity it has created for them. Thanks...

Compared to previous generations, Millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of...

Most people have experienced outstanding customer service in one form or another--an attentive server at a restaurant or a retail store employee who goes the extra mile. A...

To create more ROI from social media, marketers need to ensure that they are delivering the right message, to the right person, through the right social media channel....

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been...

I'm not sure if it's arrogance or ignorance, but United Airlines almost seems proud to be the airline known for the worst customer service in the industry. In the most...

There are few surprises among the six brands that creative agency types most want to work with. But how do those brands create the kind of culture that makes them...

Newsflash: In case you haven’t heard, social marketing is not just about likes, shares, and mentions anymore. The ways that brands promote and engage via social...