WHAT WE'RE READING   Syndicate content


You want your customers to read your e-mail, your tweets, your Facebook postings, and your blog. If they're already doing so, great: Congratulations. But beware: Too many...

It can be hard to impose order on the creative process, particularly when working in groups. Mural.ly, a new collaboration platform based in Buenos Aires, operates on the...

Programming should be unique in the context of individual markets. Across the country, most orchestras approach programming from the same perspective. They feel trapped...

If too many cooks are spoiling your broth, maybe what you really need is a better kitchen. That’s the idea behind collaboration platform GraphEffect. A sort of...

Marketers never really graduate--we’re always learning new techniques for appealing to consumers. Take a look at the stand-out digital campaigns of the season and...

Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building...

Instagram, the mobile photography app purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla...

No matter how impeccably your business is run, you're going to get complaints. Customers will call you, angered by a mistake you or a member of your team made. And...

Let me start by saying, I’m not against numbers, scores, or analytical methods that give us an objective understanding of how far-reaching our brand’s impact...

The interactive world is constantly changing, and the number of different devices that connect it all is growing every year. The problem that arises is that there are no...

As consumers, we might sigh in frustration when our sister-in-law posts the 285th picture of her new cat on Facebook. But we most likely won't share that frustration with...

Depending on which guru you ask, you’ll get very different--and very strong--opinions on whether to preschedule your social media. Social Oomph and HootSuite give...

Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's...

Brands continue to flock to social media, but the massive growth phase for most networks is over and you no longer are going to rise with the tide. Now, if you want...

Referrals from friends have a significant impact on typical buying behavior, an effect commonly known as social influence. Social influence is part of the reason so many...