Pricing for Museums Is a Demand Issue
Admission price increases at some of America’s highest profile museums have made news in major media and online, and that coverage has touched off discussion that appears more emotional than productive. It seems like the further away from free or low-cost admission a museum gets, the more the institution is vulnerable to criticism on grounds of not making their collections accessible or affordable. It’s as if admission price is the only way to express accessibility and that accessibility is the only reason for a museum’s being.
Eventbrite Isn’t Just Selling Tickets, It’s Building a New Kind of Social Platform
Every time you invite people to an event, you create a mini social network. Startup ticketing platform Eventbrite aims to help put that physical network to use in online apps. Think about automatically sending a tweet when you walk into an event to announce yourself, Eventbrite CEO and Co-Founder Kevin Hartz suggests. Hartz goes on: “Think about using Instagram at an event. That could be better shared among [attendees]…You can imagine on the professional side, what could happen with LinkedIn after an event.”
Six Ways to Spoil Great PR Opportunities
I get pitches all the time from PR pros and business owners. Sometimes I find an angle I want to write about and it's the start of an ongoing relationship with a PR professional or a businessperson or company. And sometimes, unfortunately, it's not. Pretend someone is planning to or has already covered your business or the business you represent. You should want that to be the start of a mutually beneficial relationship--an open door is a lot easier to walk through than all the closed doors you're trying to beat down. To make it easier, we'll pretend I'm that "someone." Here are a few mistakes you should definitely avoid:
Is Pheed the New Twitter?
We always hear of “the-next-greatest-idea” social network that thinks it has what it takes to compete with the likes of Facebook, Twitter, YouTube, or Instagram. Yet we also see big brands like Myspace or Google+ struggling to get in the game. So what makes Pheed any different? Why won’t this site crash and burn after a short run of attention, like so many others?
What's a Facebook Follower Worth?
Facebook's expanding menu of fees has rankled some small-business owners who say they were initially drawn to the social-networking site because it is free to join and has a massive user base, now one billion monthly active users. Many have come to rely on Facebook as their main marketing vehicle to keep their operating costs low. And some even use its business pages in lieu of a company website.
Online, a Genome Project for the World of Art
Art.sy is predicated on the idea that audiences comfortable with image-driven websites like Tumblr and Pinterest are now primed to spend hours browsing through canvases and sculpture on their monitors and tablets, especially with one-click help. After two years of private testing and with millions of dollars from investors, including some celebrities in the art and technology worlds, the site aims to do for visual art what Pandora did for music and Netflix for film: become a source of discovery, pleasure, and education.
Boomers, Stop Yelling at Gen Y to Get Off Your Lawn
The young are different than you and me. They have more selves. According to a recent European study, in fact, Millennials have a "multifaceted sense of their own identity. They change completely their attitude during the day, during the night, during the weekend," says Alessandro Bigi, one of the coauthors of the study. "It is not like my generation, where I have my professor work and then I go home and have my professor life." Millennials evidence what Larissa Faw calls "multi-careerism," holding several jobs at once. She calls them "hustlers" working "angles" in search of their "best bet."
Google+ Goes Looking For Love
Instead of going for the billion-user benchmark recently set by social titan Facebook, Google+ is trying to harness emotion, says Google's Vic Gundotra.
How to Hack an "A-Ha!" Moment
Your brain is like a quilt: Experiences are threaded together, and new ideas come from what you already know. Here's how to move the process forward, intentionally.
Wendy’s Gets a New Logo: Will the Pigtails Survive?
They’ve turned from the soda-fountain font and charmingly anachronistic billboarding to an open-air, Sharpie-scrawled creation, complete with Wendy herself–pigtails intact. "We feel that we have a very authentic brand steeped in heritage," Wendy’s SVP of Communications Denny Lynch tells me. "We want to tap into that legacy, but do it in the world of 2012."
Marketing, Gangnam Style
Apart from the catchy tune and quirky moves, how can we explain the incredible global response to "Gangnam Style," a song that's almost entirely in Korean? More importantly, what are the takeaways that companies can apply to their brands and products?
Three Ways to Make the Most of Twitter's Makeover
Whether you're using Twitter to network or to build your personal brand, your profile page is your bona fide business card in the social media world. Sure, LinkedIn is the place where you share your professional history, but it is Twitter where you share your professional personality.
Creating Social Change Through Music
In the fall of 2010, Heart of Los Angeles forged a partnership with the Los Angeles Philharmonic to bring a youth orchestra to the Rampart community. Now in its third year, Youth Orchestra Los Angeles (YOLA) at HOLA (YOLA at HOLA) is the second site of Gustavo Dudamel’s signature program. YOLA is inspired by El Sistema, the Venezuelan music education system that nurtured the Los Angeles Philharmonic Music Director. El Sistema uses music education to help kids from impoverished circumstances achieve their full potential and learn values that favor their growth.
One Simple Rule for Good Infographics
Great infographics should tell the story of numbers. Increasingly, however, I see infographics in social being used to tell a story, all right–but not necessarily the story of the data. Some of the worst offenders cherry pick data from incomparable studies, weaving them together as if they came from the same study. A good infographic should allow the viewer to quickly make an apples-to-apples comparison of two or more complex sets of data, but many of the infographics I see, as I noted in Mark’s book, “blithely place apples, oranges and unaccredited bananas” all over the place.
10 Tips for Marketing New Seasons in the Arts
We all have our own work Twitter accounts and we find it has helped our audience engagement hugely. Users like to feel that they know the people working at the venue and it gives the venue as a whole a friendly image. We try not to use direct sales tweets, which I think is important – people aren't stupid. It also helps us get to know some of our audience too, and we'll often talk to our followers about current events (not just theater/arts related) as it helps build up trust, which I think is so important as well.