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One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.

I personally believe that one of the hardest roads traveled...

How does somebody who wants to write about the arts get an audience? In the old days you found a small local publication to write for while you learned your craft, and...

It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It...

The New Museum promotes its "New York in 1993" exhibit with 5,000 pay phones that dispense location-specific history from the people who lived it.

The...

Alright, let’s talk about how we can do some damage and start to take back our discounts!  (Insert revolutionary cheers and french people waving flags and...

An estimated 10,000 Baby Boomers will turn 65 every day for at least the next 17 years, according to data from the Pew Research Center. And while many of them might choose...

When the Google Art Project launched in early 2011, it neatly brought the best of the Internet (and more to the point, Google) together in one erudite bundle. Conceived as...

@NonprofitOrgs only follows nonprofit organizations, nonprofit staff, nonprofit service providers, and activists on Twitter. Each morning I browse those that have followed...

Is your nonprofit or museum still operating under the assumption that most of the folks visiting zoos, aquariums, museums, and performing arts venues are doing so with...

New York Times best-selling author Seth Godin is a fan. So is novelist Bret Easton Ellis. Ben Folds embraced it to bankroll his new album. Amanda Palmer has used it to...

No doubt you’ve heard of a marketing funnel, a model whereby prospects enter the funnel’s top (awareness) and through smart marketing are sent further down the...

I have been reflecting on diversity and orchestras lately, prompted by some work we are doing at the League of American Orchestras and my recent participation in SphinxCon...

I have something to say on this subject because I am both a coder and drawer. I have been dealing with this battle between left- and right-brained people, as the kids say...

Naked Angels, the theater company that has developed plays including Broadway vet “Next Fall,” has partnered with Gotham’s New School for Drama to become...

If you think of marketing as the same thing it was twenty (or even ten) years ago, you're basically screwed. The reason is simple. What works today is the opposite of what...