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The word convergence has been picking up steam in the marketing world. It may even be the “big data” term of 2013. Yet, the word means different things to...

New research suggests that, contrary to common belief, ticket buyers are not particularly hostile toward contemporary compositions.

These are very tough times for...

Every five days, a billion tiny stories are generated by people around the world. Those messages aren’t just being lost in the ether, like the imaginary output of...

In advance of the responsive orchestra website review later this week, it makes sense to provide a working example of not only what responsive design is, but why it is a...

The Whitney Museum is going back to basics, or at least that’s what you might think with their new brand identity redesign that was unveiled today. Created by...

One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is...

Earlier this month, James McAvoy stopped a performance of Macbeth at Trafalgar Studios to ask a member of the audience to stop filming it. A bold move that risked ruining...

More and more, our jobs as marketers are to drive behavior. Sometimes that’s getting folks to buy something or more of something. Sometimes its to spend more time or...

Big data has enabled many firsts. It was used to develop the atomic bomb that ended WWII. It was used to put a man on the moon. And now it is used every day in every way...

In this madcap world of arts administration, we tend to run on all cylinders at all times. There is a feeling that if we are not moving constantly and working around the...

Many brands and organizations have a big problem on Facebook – getting engagement on their posts.

Engagement is absolutely critical to Facebook’s...

Like a lot of organizations, my museum struggles with two conflicting goals:
1.    The museum should be for everyone in our community.
2. ...

You did what to your pants, exactly? Ooooh, ship! If you’ve been online at all in the last week or so, you’ve likely seen this amusing and suggestive play on...

Facebook rules, at least marketing via Facebook is booming. Social Media Marketing on Facebook produces results, builds brands loyalty, and helps define an image. Among...

Imagine, if we saw social media more like an artist’s studio or cafe and less like a marketing channel?

While walking through the exhibit, Building:...