Is Pheed the New Twitter?
We always hear of “the-next-greatest-idea” social network that thinks it has what it takes to compete with the likes of Facebook, Twitter, YouTube, or Instagram. Yet we also see big brands like Myspace or Google+ struggling to get in the game. So what makes Pheed any different? Why won’t this site crash and burn after a short run of attention, like so many others?
What's a Facebook Follower Worth?
Facebook's expanding menu of fees has rankled some small-business owners who say they were initially drawn to the social-networking site because it is free to join and has a massive user base, now one billion monthly active users. Many have come to rely on Facebook as their main marketing vehicle to keep their operating costs low. And some even use its business pages in lieu of a company website.
Online, a Genome Project for the World of Art
Art.sy is predicated on the idea that audiences comfortable with image-driven websites like Tumblr and Pinterest are now primed to spend hours browsing through canvases and sculpture on their monitors and tablets, especially with one-click help. After two years of private testing and with millions of dollars from investors, including some celebrities in the art and technology worlds, the site aims to do for visual art what Pandora did for music and Netflix for film: become a source of discovery, pleasure, and education.
Boomers, Stop Yelling at Gen Y to Get Off Your Lawn
The young are different than you and me. They have more selves. According to a recent European study, in fact, Millennials have a "multifaceted sense of their own identity. They change completely their attitude during the day, during the night, during the weekend," says Alessandro Bigi, one of the coauthors of the study. "It is not like my generation, where I have my professor work and then I go home and have my professor life." Millennials evidence what Larissa Faw calls "multi-careerism," holding several jobs at once. She calls them "hustlers" working "angles" in search of their "best bet."
Google+ Goes Looking For Love
Instead of going for the billion-user benchmark recently set by social titan Facebook, Google+ is trying to harness emotion, says Google's Vic Gundotra.
How to Hack an "A-Ha!" Moment
Your brain is like a quilt: Experiences are threaded together, and new ideas come from what you already know. Here's how to move the process forward, intentionally.
Wendy’s Gets a New Logo: Will the Pigtails Survive?
They’ve turned from the soda-fountain font and charmingly anachronistic billboarding to an open-air, Sharpie-scrawled creation, complete with Wendy herself–pigtails intact. "We feel that we have a very authentic brand steeped in heritage," Wendy’s SVP of Communications Denny Lynch tells me. "We want to tap into that legacy, but do it in the world of 2012."
Marketing, Gangnam Style
Apart from the catchy tune and quirky moves, how can we explain the incredible global response to "Gangnam Style," a song that's almost entirely in Korean? More importantly, what are the takeaways that companies can apply to their brands and products?
Three Ways to Make the Most of Twitter's Makeover
Whether you're using Twitter to network or to build your personal brand, your profile page is your bona fide business card in the social media world. Sure, LinkedIn is the place where you share your professional history, but it is Twitter where you share your professional personality.
Creating Social Change Through Music
In the fall of 2010, Heart of Los Angeles forged a partnership with the Los Angeles Philharmonic to bring a youth orchestra to the Rampart community. Now in its third year, Youth Orchestra Los Angeles (YOLA) at HOLA (YOLA at HOLA) is the second site of Gustavo Dudamel’s signature program. YOLA is inspired by El Sistema, the Venezuelan music education system that nurtured the Los Angeles Philharmonic Music Director. El Sistema uses music education to help kids from impoverished circumstances achieve their full potential and learn values that favor their growth.
One Simple Rule for Good Infographics
Great infographics should tell the story of numbers. Increasingly, however, I see infographics in social being used to tell a story, all right–but not necessarily the story of the data. Some of the worst offenders cherry pick data from incomparable studies, weaving them together as if they came from the same study. A good infographic should allow the viewer to quickly make an apples-to-apples comparison of two or more complex sets of data, but many of the infographics I see, as I noted in Mark’s book, “blithely place apples, oranges and unaccredited bananas” all over the place.
10 Tips for Marketing New Seasons in the Arts
We all have our own work Twitter accounts and we find it has helped our audience engagement hugely. Users like to feel that they know the people working at the venue and it gives the venue as a whole a friendly image. We try not to use direct sales tweets, which I think is important – people aren't stupid. It also helps us get to know some of our audience too, and we'll often talk to our followers about current events (not just theater/arts related) as it helps build up trust, which I think is so important as well.
Smile, Broadway! You're on Instagram
Amazing sets. Colorful costumes. Imaginative makeup. Historic venues. Nearly everything that makes up the live theater community screams visuals. Marketers get it. Broadway ads are typically overflowing with many of these elements. But that's all about broadcasting. As companies now understand, "better customer engagement via social media will lead to increased revenue when done correctly of course," according to Forbes.com. It's the "doing it correctly" part that is always the challenge for marketers.
Four Essential Rules for Online Content
You want your customers to read your e-mail, your tweets, your Facebook postings, and your blog. If they're already doing so, great: Congratulations. But beware: Too many businesses go out of their way to annoy customers and get them to unsubscribe or turn away--often without even being aware of the problem. Are you guilty of this?
Like Pinterest for Pros, a New Platform to Share Creative Inspiration
It can be hard to impose order on the creative process, particularly when working in groups. Mural.ly, a new collaboration platform based in Buenos Aires, operates on the notion that order is overrated, and sometimes what you need is a big, messy page filled with inspiring ideas.