FREE ADMISSION IS JUST THE TICKET
Jack Reuler doesn't mind that his organization is losing money. In fact, said Reuler, it's a sign of success. Mixed Blood Theatre just ended its first season of free admission to all of its productions, and Reuler, the troupe's founder and artistic director, said the organization achieved exactly what it had hoped: filling seats with everybody who wanted one.
By Sharyn Jackson as seen in Star Tribune