Here's the big shocker: If you don't think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time. The first thing you need to do--even before you create your boards and pins--is to define your company's Pinterest strategy in order to determine which individuals you are trying to reach with your marketing efforts. And the more you know, the better your chances of being able to truly connect with those people.

By Beth Hayden as seen in Fast Company