The new logo is both bold and cost effective, using design-world standards to maximum effect.

The Guggenheim Bilbao, San Francisco’s De Young, New York’s Whitney -- all are museums that have identities inextricably linked to their buildings and the architects who gave them shape (Frank Gehry, Herzog & deMeuron, and Marcel Breuer, respectively). You may know squat about art, but odds are you can pick Frank Lloyd Wright’s iconic Guggenheim out of a lineup. Can you say the same of the Contemporary Arts Museum Houston? Unless you live in Houston, probably not. That isn’t stopping the CAMH from trying to remix the building, as the basis for its rebranding campaign.

By Belinda Lanks as seen in FastcoDesign