ARTIST PORTFOLIOS: WHAT ARE THESE THINGS? HOW CAN I MAKE MINE SHINE?


Peter Colon
10/12/2010

Artist portfolios are an integral method of displaying an artist’s spectrum of visual work. Your portfolio contains important information that is instrumental in the evaluations and reviews given by art professionals, such as art dealers and institutional curators to name a few. It is through these portfolios that future projects and opportunities will be granted based on the artist’s skills and their appropriate placement to specific standards associated with particular venues.

Portfolios have several important purposes, not only do they serve as a historical checklist of an artist’s accomplishments but they are also useful during exhibitions as viewers can follow these documents to look into information related to the artists for their own respective curiosities.

When creating your portfolio it is crucial to demonstrate your own point of view and identity. Every artist has his own specialty and he must make sure that he is the master of his medium. When portfolios are distributed, not only does judgment fall onto the works but to the artist himself as well.

Make sure you compile your best work into your portfolio, and make sure you pay close attention to its overall presentation and packaging. Its design will be closely looked at and judged. It is extremely important that your presentation accurately reflects and connects to your artistic point of view and identity. Art professionals examining your work will be looking for opportunities to criticize; therefore only include your standout examples and edit your content with a critical eye. If you want nothing but the positive and pleasant said about your work, evaluate and scrutinize everything. Carelessness will take your career to an end.

Presentation portfolios are the most direct representation of who you are as an artist and as a marketer of your work. When it comes to building your visual voice and the success of your work, pay close attention to these particularities and your responses will be strong.


Comments

It would be helpful to artists who perhaps aren't familiar with building online portfolios if you had provided some links that are helpful in that process.


I guess if an artist has never considered the very concept of a portfolio before this article might be a useful in its restating of the time-worn basics, but given the title of the article I was expecting some substance.


I have found the website serves as my portfolio. Everything you need to say will be on the website and so accesible. Make sure it is well thought out and organized.


"If you want nothing but the positive and pleasant said about your work,"... go into another line of business.


These are very good points. Thank you for this article. It is so important to constantly review your portfolio and make sure you have a solid focus. I have always found this portfolio guide at art-support.com to be very helpful. It is lengthy, but covers many key points that you may sometimes overlook.


Great points you've raised regarding building an artist portfolio. Aside from including only your best works in your portfolio, make sure that you put in the finest works at the first and last page. The psychology behind this is the serial position effect by Hermann Ebbinghaus. Basically, some people remember the last items the best (recency effect) while others remember the first few items (primary effect). By covering both the first and last pages, you get to impress people more with your portfolio.


So it is interesting and very good written and see what they think about other people. National title company


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