WEST VALLEY FINE ARTS COUNCIL
By Marina Finkel and Julie Peeler
The West Valley Fine Arts Council (WVFAC) is a not-for-profit organization committed to presenting high quality programming that reflects the cultural diversity of the West Valley region in Phoenix, AZ. Trying to develop thier audiences, WVFAC decided to reach out to the growing Hispanic people by creating an event called \Mariachi Espectacular\. Through a grant from the National Arts Markting Project, the event was a big success. This case study outlines it strategies, implementation and results to use as a benchmark within your own organization.