ArtsMarketing.org

Arts Marketing Resources

A carpenter always carries his hammer. A conductor never loses her baton. Arts marketers have their must-have tools, as well—and you’ll find them here.

• Frequently Asked Questions—Wondering why your organization needs a marketing plan? Not sure about the difference between marketing and PR? You’ve come to the right place. Get the answers.
  • About ArtsMarketing.org
  • About the National Art Marketing Project (NAMP)
  • About Arts Marketing
  • About Market Research
• Glossary of Arts Marketing Terms—Speak the language like a native, whether you’re new to arts marketing or just never seem to remember the “4 Ps of Marketing.” Look it up.
• Idea Bank—Benefit from the experience and expertise of your peers. A search through the IdeaBank can inspire a creative solution to supercharge your marketing programs.
• Profiles in Creativity—Stumped for ideas to promote your next event? Looking to expand your audience base? These success stories will get your creative juices flowing. Get inspired.