ANALYTICS AS LISTENING DEVICE: USE SEARCH, WEBSITE, AND SOCIAL MEDIA ANALYTICS TO BETTER UNDERSTAND YOUR AUDIENCE (ALSO OFFERED AT 3:15 P.M.)
Saturday, November 12, 2:00 pm - 3:00 pm
A lot of useful data can be found in the tracks patrons "leave in the sand" on your website, social media channels, and their own content creation sites (blogs, Twitter, Facebook, etc.). Putting this information to good use is a two-part process made up of knowing how to use the tools and then understanding the data that the tools tell you. In this session, dive into analytics tools for your online arts marketing channels, discuss different case studies of groups that have tracked their results (and modified their marketing activities) and experimental design, and learn how to use analytics to test your own ideas on the behavior of your patrons.
Speakers
Ron Evans
Arts Marketing ConsultantGroupofminds.com Arts Marketing Consultants
Sunnyvale, California
Ron Evans is a leading developer and researcher of arts marketing technology. His primary area of interest is the exploration of emerging technologies and their impact on arts patron behavior. He has a history in the field of social interactions using technology, including user interface design for arts and culture portals, videogame design/human interaction studies, mobile app development, and social media interaction. His firm, Groupofminds.com, assists arts and culture organizations to increase the audience's enjoyment, understanding, and frequency of attendance. He is a frequent speaker at regional and national conferences, including the National Arts Marketing Project (NAMP), the Association for Performing Arts Service Organizations (APASO), and Arts Reach.
