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Direct Marketing: Speak to your audience one-to-one
How much spam does your organization send out?
Hopefully, the answer is “none.”
If you’re sending well-crafted messages or making well-timed calls to carefully chosen lists, you’re not sending “junk mail” or interrupting someone’s dinner—you’re engaging an interested audience.
Direct marketing is standard practice for most arts organizations. But with costs rising, you need to continually monitor and tweak your direct marketing programs to make sure they continue to pay off. Learn how other organizations are revamping their direct mail, telemarketing, and e-mail marketing programs to control costs and improve results. Here’s a sampling of resources to inspire you.
Rx for Direct Mail Headaches
Date Posted:
11/2008 Summary:
This artilce outlines some some simple guidelines that will help you simplify the direct mail production process.
Text Messaging – An Alternative Marketing Channel
Date Posted:
11/2008 Summary:
We've all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren't quite clear as to what the service provides, what to look for in an SMS list and who can benefit from using it.
It’s All About Me: Gen Y Sets Its Own rules for DM Engagement
Date Posted:
11/2008 Summary:
Generation Y — someone between the ages of 14 and 24 or so, also called Millennials, believe it's their right to be included in any conversation about them. They do not consider themselves mere recipients of your advertising messages. Any campaign targeting millennials that starts out with the question “How do we talk with this generation?” has already missed the point. The essential question is “What can we do to make them start the dialogue with us?”
Mobile Marketing: Quick Overview of Options
Date Posted:
01/2008 Summary:
Ready to dip into mobile marketing but don't know where to get started? The buzz is confusing, but with 40% of the big brands already testing the waters, time's a wasting.
