National Arts Marketing Project Newsletter

Feature Article
Video Podcasting: Marketing Students Supporting
the Arts at Lehigh
By Silagh White, Director of ArtsLehigh

Once upon a time, I happened upon a demonstration of some things a colleague was doing in his course work. He was doing video production. I thought, “Gee, that's cool. I wonder if I could do that in my class.” See, at the time I was teaching for the Music Department, and I thought that if the students could effectively tell a story about a living composer, they would be on the right track for future audience engagement. As an artist, I believe that we must not only perfect our craft, but we must constantly strive to connect with our audience. We must be certain that they understand the context of the arts with which we are responsible for preserving, nurturing, and creating. As an educator, we must encourage each artist to find their voice to make the connection. For some, it's writing; for others, public speaking. Why not video production?

For more from Silagh White, click here. 

Listen Up! NAMP Radio Goes On Air

NAMP Radio, the signature podcast of ArtsMarketing.org, goes on air today. If you can’t get enough of arts marketing and fundraising, this podcast is for you. Each month, our team of panelists will discuss a particular issue in arts marketing and fundraising, and share their experienced tips and tactics for overcoming obstacles. The panelists are:

Ron Evans of Groupofminds.com, an audience development specialist based in Sunnyvale, CA

Matt Campbell of Stanford Lively Arts, who knows how to make marketing and fundraising work together, based in Stanford, CA

Maris Smith of Situation Interactive, an interactive marketing maven based in New York, NY

These dynamic discussions are another way to catch up on marketing trends in the field. And they will be looking for your input as well!

This month’s episode features guest host Steven Roth of The Pricing Institute. Steven talks about making measurement real, with easy ways to track results of your marketing efforts. After enjoying his podcast appearance, see him in person at the 2009 National Arts Marketing Project Conference!

 Find out more and subscribe to the podcast via iTunes/RSS at http://ArtsMarketing.org/nampradio.

Connect and Network at NAMP Conference
Make the most of your National Arts Marketing Project Conference experience with networking and special events throughout the weekend:

Hear what your colleagues around the country are thinking through Roundtable discussions. Network with other attendees over a delicious meal during Dine Arounds, led by session presenters.

Mingle with new friends during the Opening Reception while enjoying world-class art in the RISD Museum. Then head down the hill to WaterFire, Providence’s signature art installation, to celebrate Halloween.

Make the most of your time by staying at the Westin Providence. The downtown hotel is located next to the Convention Center, great local restaurants, and myriad shopping opportunities. 

Register on site for the 2009 National Arts Marketing Project Conference. Online registration is now closed, however we have extended the general registration rate through October 31, 2009.  Please visit us on the 5th floor of the Rhode Island Convention Center, beginning at 4:00 p.m. on Thursday, October 29 to register and join hundreds of your colleagues to learn what’s hot and new and working in communities across the country.

NAMP News 

Better Brochure?
The debate continues: Is direct mail dying? Online season brochures offer a new alternative.

Transparent Blogging
The F.T.C. expands its endorsement regulations to include social media.

Creative Support
The arts funding community gets creative during the downturn.

Handheld Help
How to optimize your communications for handheld devices.

Bravo Gustavo
The Los Angeles Philharmonic crafts a microsite to promote its new Music Director.
 

The National Arts Marketing Project (NAMP) consists of four components:

1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

Made possible by a grant from American Express Company 

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