National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org

Sharing a Staged Performance Across the World: Part 1

It is December 14, 2008. There are 72 people in downtown New York City watching the premiere of Misnomer Dance Theater’s latest work. The theater is filled to capacity—but wait—there are also many people, miles apart on four continents, watching this new dance simultaneously. In fact, 2,000 people from 19 countries are viewing a real-time broadcast of the performance on a live feed directly from the theater.

Read more on webcasts from Chris Elam

Preconference Luncheon Plenary Announced

A new superhero has just joined the league of elite experts at CollaborAction: Arts Marketing, Sponsorship and Fundraising Strategies That Work! Don’t miss this bonus event to take place during the Preconference Day on Friday, October 30.

 Joining our superheroes at the Sponsorship Boot Camp and The Pricing Institute, Arthur Cohen, co-founder and CEO of LaPlaca Cohen, will be featured as the luncheon plenary speaker during preconference activities.

Recent shifts in the global economy have created an environment in which corporate philanthropic support is most difficult to secure at the very moment cultural organizations need it more than ever. Arthur will illustrate how sponsors now approach cultural partnerships and the innovative new models they've created as a result, using examples of best practice case studies of corporate sponsorship of arts organizations. Arthur will demonstrate how cultural institutions with compelling visions and unique market positions can leverage their brand through these partnerships to expand their visibility.

To learn more about Arthur and LaPlaca Cohen, one the country’s leading cultural marketing companies, visit www.ArtsMarketing.org/conference/featured-speakers.

Join the League of Marketing and
Development Superheroes!

Come to the 2009 National Arts Marketing Project Conference, and make the commitment to be a superhero for your arts organization.

For the best conference rate, register now!
Early-bird registration ends July 15. 

NAMP News

Suburban Struggles
Suburban arts groups struggle to define themselves in the downturn.

Ticket Theatrics
Shakespeare festivals think of new ways to drive early ticket sales.

Millennial Mindset
Generation Y refines their values in response to the recession.

Broadway Online
A look at how Broadway shows develop new audiences using social media.

New Wave
Google debuts their latest open source platform.

 The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

Made possible by a grant from American Express Company

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