National Arts Marketing Project Newsletter

On the web: www.ArtsMarketing.org     By E-mail: info@artsmarketing.org

Iconic Branding

For arts organizations, the ability to skillfully brand art and artists is key to success. Through the celebration and translation of artists' iconic works into a distinctive brand identity, arts organizations can draw more attention to their art, artists, and offers. Additionally, arts organizations should strive to keep their branding simple, streamlined, and secondary, resisting the impulse to overshadow their art.

When you see the words Van Gogh, what comes to your mind? Could it be stars in the night? Warm glowing yellows and deep rich blues? The Museum of Modern Art's 2008 exhibition, Van Gogh and the Colors of the Night is a good example of translating an artist's iconic work into an impactful and unique brand identity. The online exhibition features engaging and strategic visual assets that stem from Van Gogh's iconic works.

Read more on branding from Benjamin Collier

Visit Providence

The 2009 National Arts Marketing Project Conference is thrilled to be located in the vibrant cultural capital of Providence, RI. With a thriving arts district, a commitment to historical preservation, and a sophisticated nightlife, Providence offers a variety of entertainment options. The Federal Hill neighborhood is brimming with restaurants, galleries, and specialty stores, all with a decidedly Italian flavor. Tony award-winning Trinity Repertory Company draws throngs of theater-goers into the city. One of Providence's most popular cultural events is the multisensory art installation WaterFire.

Click here for more on the city of Providence

Click here to register for the NAMP Conference

NAMP News

Friendship Analysis
Companies are looking at ways to value online friendships.

Popping Up
Guerilla marketing rebrands itself for a new era.

Deep Cuts
Museums across the country respond to diminishing resources.

Staying the Course
Arts leaders warn that cutting marketing means cutting income.

Cashing In
Broadway increases revenue by raising ticket prices.

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The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience

Made possible by a grant from American Express Company

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