Feature Article
Working Across Generations: An Interview with John Lanasa of Situation Marketing
What has been the greatest challenge in working with the “RenGen” in your office?
The challenges come mostly from the fact that the staff's ambition outstrips their experience and that they don't understand that. They want to change the world, and will one day soon, but need to build a foundation of workplace experience on which to stand in order to reach the heights they have set their sights on. Another challenge is that unlike my generation, Gen X, they want a road map and structure and are uncomfortable when one isn't present. This can be a particular challenge in quickly growing companies like mine that need to optimize/tweak/rework systems frequently.
For more on working with the RenGen from John Lanasa, click here.
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NEW PRECONFERENCE ADDED!
Marketing for the Independent Artist: How to Advance Your Career and Build Your Business is a must for artists and creative professionals. Deborah Obalil and D’lynne Plummer uncover ways to construct a solid marketing plan and make it real!
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Corporate Sponsorship Boot Camp offers tangible tips for today’s new challenges related to raising money from the corporate community in this economy. Alice Sachs Zimet shares the strategies to make your approach more effective and the know-how to help you turn a corporation into a sponsor.
GOT PRICING QUESTIONS?
At The Pricing Institute, get a solid grounding in the economic principles of pricing and a framework for considering pricing decisions. Tim Baker, Steven Roth, and guest presenter Alan Brown teach a seven-point plan to set prices that you can put into practice today!
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5. Get there from anywhere. With easy access from Interstate 95, high-speed train service, an award-winning airport, and a waterfront location, Providence is easily accessible by car, plane, train, and boat.
4. Walk the walk. Providence’s compact downtown area makes it an extremely walk-able city. Great restaurants, colorful public art, a vibrant nightlife, and plenty of family fun are all within blocks of each other.
3. See history. Providence is 370 years old, with scores of immaculately preserved Colonial, Federal, Greek Revival, and Victorian homes and buildings.
2. Appreciate the arts. Home to the famous Rhode Island School of Design, Providence is a haven for artists and entertainers. With the largest number of working artists in the country, Providence boasts an eclectic mix of galleries, theaters and museums.
1. Superhero power. Named one of the “Top Ten Emerging Travel Destinations in the World” by the Wall St. Journal (the only U.S. city to make the list), Providence attracts superhero energy and isn’t complete without a visit from you!
 Marketing Tips and Truths
Highlight your competitive advantage. One of the keys to all advertising is to accentuate the pros of your company, those factors that give you your competitive edge. Too many ads are clever but fail to sell the benefits of the product, experience or service.
Come to the 2009 National Arts Marketing Project Conference
and make the commitment to be a superhero for your arts organization.
REGISTER NOW
CollaborAction:
Arts Marketing, Sponsorship, and Fundraising Strategies That Work!
National Arts Marketing Project Conference,
October 30–November 2, 2009, in Providence, RI
NABE/Americans for the Arts Scholarship for College Students
Americans for the Arts is co-sponsoring the National Association for Business Economics (NABE) Foundation College Scholarship Award: Americans for the Arts Recipient to encourage the integration of the arts into economic education. For more information, click here.
The nomination deadline is September 14, 2009.
NAMP News
Creative Casting
Innovative casting of Shakespeare productions attracts new audiences.
Price Sensitive
Companies develop new products for customers on a budget.
Wolf Trap Tweets
Wolf Trap tweets program notes to Beethoven with mixed results.
Cell Contributions
Nonprofits turn to instant fundraising through text messaging.
Digital Dashboards
New tools help marketers keep track of myriad analytics.
The National Arts Marketing Project (NAMP) consists of four components:
1) Basic Marketing Workshops offered by Arts & Business Council of Americans for the Arts affiliates around the country
2) Nonprofit Marketing Training delivers customized skills and strategies for developing new arts audiences
3) ArtsMarketing.org offers a comprehensive online marketing resource
4) National Arts Marketing Project Conference allows arts marketers to meet for a learning, sharing, and networking experience
Made possible by a grant from American Express Company
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