WHEN SHOULD MY ORGANIZATION START USING A MARKETING PLAN?
Start today. Remember, marketing is a process—the sooner you start, the more successful you’ll be. Think of your organization as a stool with three legs: artistic excellence, sound management, and customer input. You can create amazing art and manage everything to a tee—but if your customers don’t connect to what you’re doing, they won’t come. A marketing plan forces your organization to focus on its customers in every decision it makes.