Scott Stratten is the president of Un-Marketing. Formerly a national sales training manager and a professor at the Sheridan College School of Business, he has been running his "UnAgency" for eight years which has become the place companies like PepsiCo, Red Cross, and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has more than 76,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy, and Justin Bieber.

His book UnMarketing: Stop Marketing. Start Engaging became a national best seller before it was released and was also just named one of the top business books of the year by 1-800-CEO READ.