ENGAGING AUDIENCES THROUGH COLLABORATION & INNOVATION


Tuesday, November 15, 8:45 am - 10:00 am

As budgets are squeezed and staff sizes are reduced, the benefits of partnering with fellow arts groups and community organizations are undeniable to increase regional and cultural impact. Now is the time for innovative approaches to audience engagement by unifying your regional arts community around common goals such as creating access, inspiring creativity, and building audiences. Hear about three case studies from across the continent on how their collaborations have improved their business, their communities, and the lives of their audiences.

Speakers
Shoshana Fanizza
Founder
Audience Development Specialists
Boulder, Colorado

Shoshana Fanizza is the founder of Audience Development Specialists, has been in arts management for more than 13 years, and has worked with nonprofits for more than 18 years. From 2005-2007, she was the marketing and PR director for the Boulder Philharmonic Orchestra. During her tenure, Shoshana built relationships, sold out Macky Auditorium's 2,000+ seat house, and increased sales by an average of 25-30 percent per concert. She developed the volunteer incentive program, expanded the marketing and publicity program, and was a primary team member in the fundraising, special events, and corporate sponsorship campaigns. Some of her other positions have included founder of the Celebration Brass Quintet in Chicago and marketing director of the Chicago Brass Choir.

Greg Fiedler
President and CEO
Greater Flint Arts Council
Flint, Michigan

Greg Fiedler is the president and CEO for the Greater Flint Arts Council. He has extensive experience in corporate administration (31 years), nonprofit board management (24 years), performing arts (45 years), and visual arts (17 years). He has raised funds for more than two dozen nonprofit organizations, and he has been involved in the production of more than 300 events. Greg holds a B.A. from the University of Michigan-Ann Arbor.

Kory Kelly
Director of Marketing & Communications
Actors Theatre of Louisville
Louisville, Kentucky

Kory P. Kelly joined Actors Theatre in 2008 and is responsible for developing and maintaining the theater’s audience through effective communication of the mission, artistic vision, and programming activities. He previously worked at Writers’ Theatre in Chicago, implementing the company’s first strategic audience development plan. He is a member of the American Marketing Association, Main Street Association Executive Committee, and Louisville Arts and Cultural Attractions Marketing Committee, among others, and has served as president of North Shore Live! He has been a guest lecturer at Northwestern and Bellermine Universities and a panelist for Americans for the Arts and Theatre Communications Group.
 

Sam Read
Deputy director
Theatre Puget Sound
Seattle, Washington

Sam Read is deputy director of Theatre Puget Sound, an arts service organization based in Seattle. Sam has been deeply involved with the Seattle arts community, both as an artist and an administrator, for more than 13 years. Through his implementation of programs like Arts Crush, he has proven time and again his ability to gather individuals and organizations around a common goal and provide the necessary leadership to facilitate success through collaboration.