FEATURED SESSIONS
Keynote Address: Scott Stratten
Sunday, November 13, 9:00 am - 10:30 am
Scott Stratten, best-selling author of UnMarketing: Stop Marketing. Start Engaging., has been running his “UnAgency” for almost 10 years, working with clients such as PepsiCo, Red Cross, and Fidelity Investments. An expert in authentic marketing, Scott will walk through today’s landscape of online engagement and what’s coming tomorrow. He will speak to how sales, marketing, and customer service have changed incredibly over the past few years and engagement is king. It’s not if your customers are talking online, it’s how often and where. Hear this wake-up call and discover a clearer picture of what tools suit your needs and which ones to ignore.
Speakers
Scott Stratten
PresidentUnMarketing
Scott Stratten is the president of Un-Marketing. Formerly a national sales training manager and a professor at the Sheridan College School of Business, he has been running his "UnAgency" for eight years which has become the place companies like PepsiCo, Red Cross, and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has more than 76,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy, and Justin Bieber.
His book UnMarketing: Stop Marketing. Start Engaging became a national best seller before it was released and was also just named one of the top business books of the year by 1-800-CEO READ.
Plenary Lunch - Oliver Uberti
Monday, November 14, 12:00 pm - 1:30 pm
Oliver Uberti is a visual journalist and designer who dabbles in maps, infographics, and words. On a given day, he may be found painting with crushed insects, charting man’s migration from Africa, drawing Stonehenge, or directing photo shoots of the rocks that power your iPhone.
In 2010, he designed Washington, DC's Museum of Unnatural History—the storefront for 826DC, the eighth chapter in a national network of nonprofit creative writing centers. His latest creation? A facelift of National Geographic that debuted in the June 2011 issue. Whatever the task, his process begins with paper and a big, fat Sharpie. Learn how your creative process can find the same flow and openness.
Speakers
Oliver Uberti
Design EditorNational Geographic Magazine
Washington, District of Columbia
Oliver Uberti is a design editor at National Geographic Magazine. On a given day, he may be found painting with crushed insects, charting man’s migration from Africa, drawing Stonehenge, or directing photo shoots of the rocks that power your iPhone. In 2010, he designed Washington, DC's Museum of Unnatural History—the storefront for 826DC, the eighth chapter in a national network of nonprofit creative writing centers. His latest creation? A facelift of National Geographic that debuts in the June 2011 issue. Whatever the task, his process begins with paper and big, fat Sharpie.
Closing Plenary - Sam Horn
Tuesday, November 15, 10:45 am - 12:00 pm
Sam Horn is an award-winning communications consultant with a 20 year track record of results for an international clientele including Fortune 500 Forum, Hewlett-Packard, NASA, Kaiser Permanente, Boeing, Intel, and Capital One. Her most recent book POP! introduces 25 original techniques on how to interest anyone in anything in 30 seconds or less. Learn how to convey your message in fresh, relevant ways that cut through the clutter and hold your audiences’ attention.
Sam Horn is known as America’s Intrigue Expert. As a top-rated speaker, consultant, and author, she has helped thousands of entrepreneurs and organizations crystallize attention-grabbing ideas and approaches that helped them break out versus blend in. Her most recent book POP! Create the Perfect Pitch, Title and Tagline for Anything has been endorsed by Jeffrey Gitomer (Little Red Book of Selling) and Ken Blanchard (One Minute Manager) who said it is an “inspiring guide to getting heard, getting remembered, and getting results.”
Speakers
Sam Horn
The Intrigue ExpertVirginia
Sam Horn is an award-winning communications consultant with a 20 year track record of results with an international clientele including Fortune 500 Forum, Hewlett-Packard, NASA, Kaiser Permanente, Boeing, Intel and Capital One. Her most recent book POP! Create the Perfect Pitch, Title or Tagline for Anything introduces 25 original techniques on how to interest anyone in anything in 30 seconds or less. Learn how to convey your message in a fresh, relevant way that cuts through the clutter and holds your audiences’ attention.
