ArtsMarketing.org

One-to-One Coaching
Back by popular demand after a few years’ hiatus! Take advantage of this unique opportunity to have your proposal, marketing plan, or media idea reviewed by experts. Coaches are available to talk to you about pitching an idea, building a brand, seeking corporate partnerships, and crafting a winning marketing plan.  Each coach is available for 20-minute, individual sessions, and you must sign up in advance in CenterStage.

• Enticing Corporate Participation in Your Organization
  Laura Bruney, Arts & Business Council of Greater Miami, Miami, FL
  
  
  
• Web Design with Audience Engagement in Mind
  Chris Elam, Misnomer Dance Theater, Brooklyn, NY;
  
  
  
• Crafting a Winning PR Pitch
  Brechin Flournoy, Direct Marketing Consultant, San Francisco, CA
  
  
  
• Building Better Relationships with Funders
  Kate Gibney, Americans for the Arts, Washington, DC
  
  
  
• Board Relations
  Amy Kweskin, Leading-Together, San Francisco, CA
  
  
  
• Strategic Planning
  Nancy Hytone Leb, Hytone Arts Management, Pasadena, CA
  
  
  
• Brand Development
  Deborah Obalil, Obalil & Associates, Providence, RI
  
  
  
• Social Media Strategies
  Ayokunle Omojola, Juncanoo, Boston, MA
  
  
  
• Marketing Plan Review
  Julie Peeler, Americans for the Arts, Tampa, FL
  
  
  
• Location, Location, GeoLocation: Geo-content for Fundraising and Engagement
  Brian Reich, little m media, New York City
  
  
  
• Corporate Sponsorship Proposal Review
  Alice Sachs Zimet, Arts + Business Partners LLC, New York City

Roundtables
Peer-led roundtables will inspire you with success stories, breakthrough initiatives, and case studies. These small-group discussions are designed to let you explore topics in an interactive setting. Each roundtable leader hosts two 45-minute discussions with a focus on peer-to-peer learning.

• ACCESS Granted: A Proven Program for Reaching Underserved Audiences
  Jara Dorsey & Kitty Julian, Carnegie Museums of Art and History, Pittsburgh, PA
  
  
  
• Art Museums and Facebook Fans: A Survey of Audience Engagement
  Marla Loftus, Gibbes Museum of Art, Charleston, SC
  
  
  
• Best Practices in Prospect Research for Arts & Culture
  Stephen M. Knight, WealthEngine, Bethesda, MD
  
  
  
• Brand Control to Major Tom: New Rules for Communication Management
  Roger Sametz, Sametz Blackstone Associates, Boston, MA
  
  
  
• Branding a Region & Attracting New Audiences
  Tom Borrup, Creative Community Builders, Minneapolis, MN
  Joshua Russell, 1stACT Silicon Valley, San Jose, CA
  
  
  
• Cloud Computing: Effectively Using the New Generation of Web Technology
  Raj Moorjani, Calpaq Interactive, Forest Hills, NY
  
  
  
• Fundraising During a Recession
  Dr. Yeou-Cheng Ma, The Children's Orchestra Society, Manhasset, NY
  
  
  
• Getting the Most Out of Twitter
  David Dombrosky, Center for Arts Management and Technology, Carnegie Mellon University, Pittsburgh, PA
  
  
  
• Integrating Cutting Edge Marketing Techniques within Existing (Dwindling) Budgets
  Lesley-Anne Stone, Allied Live, Los Angeles, CA
  
  
  
• Measuring the Effectiveness of Social Media
  Zachary Rose, LaPlaca Cohen, New York City
  
  
  
• Millennial Marketing: Reaching New Arts Consumers
  Rob Maguire, Saskatchewan Jazz Festival, Saskatoon, SK, Canada
  
  
  
• Minorities and Technology: How Two Fast-Growing Sectors Intersect
  Salvador Acevedo, CONTEMPORáNEA, San Francisco, CA
  
  
  
• People with Disabilities: An Untapped Market
  Joel Snyder, Audio Description Associates, Takoma Park, MD
  
  
  
• Search Engine Optimization: What, Why, and How
  L. Corwin Christie, Future Tenant Gallery and Artspace, Pittsburgh, PA
  
  
  
• Speaking with an Authentic Voice in Social Media
  Leigh Goldenberg, Arden Theatre Company, Philadelphia, PA & Susannah Greenwood, Artsopolis, San Jose, CA
  
  
  
• Strategically Enhance Your Marketing Plan's Media Mix with New Technology
  Ceci Dadisman, Palm Beach Opera, West Palm Beach, FL
  
  
  
• Tearing Down the Silos: How Marketing and Development Departments Work Together
  Eric Nelson, Arts Consulting Group, New York City
  
  
  
• Time Management 101: Making Time for Technology
  Kay Beckermann, North Dakota State University Division of Fine Arts, Fargo, ND
  
  
  
• Training Arts Marketers: What Does the Field Need?
  Ellen Rosewall, University of Wisconsin, Green Bay, WI
  
  
  
• Turn Your Cell Phone On!: Engaging Audiences Through Texting
  Len Neely, Greater Philadelphia Cultural Alliance, Philadelphia, PA
  
  
  
• Word of Mouth Marketing: Structured Approaches, Minimal Investments
  Justin Christy & Christopher James, Weisman Art Museum, Minneapolis, MN