ArtsMarketing.org

Day and Time: Sunday, November 1, 10:30am – 11:45am
Track: Marketing

Have you been asked by your executive director to cut 10 percent of your marketing budget? 20? 30? Cultural organizations are hunting for new ways to stretch dollars and maximize impact. Hear how one museum carefully analyzed the effectiveness and usefulness of its exhibition and branding materials, and really put ROI measures to the test while discovering new and innovative online solutions for their marketing goals.

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Moderator

Philippe Ravanas
Columbia College
Chicago, IL

Philippe Ravanas is a Marketing Professor in the Graduate Program of the Arts, Entertainment & Media Management Department at Columbia College in Chicago. He is the past Vice President of Corporate Communications for Euro Disney in Paris and the past Manager of Client Development for Christie’s in London and New York. He is a Registered Expert and Advisor for the United Nations Conference on Trade and Development and for the World Trade Organization.

Presenters

Wendy Hower Livingston
Nasher Museum of Art at Duke University
Durham, NC

Wendy Hower Livingston has been the Manager of Marketing and Communications at the Nasher Museum of Art at Duke University since 2004. She appears frequently as a featured speaker before the Duke University communicators group and the Nasher Board of Advisers to comment on the organization’s marketing strategy and Web 2.0 tactics. Before joining the museum, she was a print journalist for 15 years and won four national awards and numerous regional awards covering business, education, and general assignment beats at small newspapers in Boston and Alaska.

Dewey Mooring
Jennings
Chapel Hill, NC

Dewey Mooring has more than 20 years of experience in advertising and media. He joined Jennings in 2000, and was named Director of Account Leadership in 2005. He has worked with a variety of national brands including Volvo Trucks, John Deere, and the American Diabetes Association. Recently he partnered with the North Carolina Arts Council to establish and host the Arts Marketing Hotline, where NCAC members can receive free, professional advice on their marketing plans. Before joining Jennings, Dewey worked in the radio industry for a variety of broadcast companies.