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Preconference: Pricing Institute
Get answers to your persistent pricing questions: Are you capturing the full income potential from your programs? Do your prices reflect the full value of your programs? Are you offering discounts to the very customers who are most able to pay? Can you adjust prices in response to actual sales patterns? At the Pricing Institute, decision-makers get solid grounding in the economic principles of pricing and a framework for considering future pricing decisions. You’ll learn a seven-point plan to set prices and then flex your pricing muscles during a series of team exercises where you can put these principles into practice. Exercises will be led by Tim Baker, Cambridge, UK; and Steven Roth, Boston, of The Pricing Institute.