PLUGGING IN: DIGITAL MARKETING STRATEGY FOR A NEW ERA


In a recent survey from Capacity Interactive almost half of arts organizations listed "not enough internal knowledge" as a major obstacle to their digital marketing success. This year we are dedicating our preconference 100% to digital marketing. We have partnered with Capacity Interactive to curate a half day of sessions to help you become a stronger digital marketer. In addition to senior members of the Capacity team you will hear case studies from two successful digital marketing practitioners: Karen Girty of New York City Ballet and Erica Fortwengler from the Art League in Washington DC. These sessions will explore best practices in social media, web analytics, website strategy, digital advertising, content creation, and more! There will be takeaways for both digital novices and experienced practitioners.

In this preconference, you will:

  • Learn a Framework and Strategy for Digital Marketing
  • Better Understand how to Measure Digital Efforts 
  • Understand the Importance of Content for Digital Success
  • Understand Effective Channels and Tactics for Digital Advertising
  • and much, much more!
Friday, November 6
1:00 pm - 1:45 pm Overall Digital Strategy
1:45 pm - 2:45 pm Measurement (conversion tracking, analytics etc.)
3:00 pm - 4:00 pm Social, Content & Digital Advertising
4:00 pm - 4:45 pm Case Study: New York City Ballet as a Media Company
5:00 pm - 5:45 pm Case Study: The Art League – Our Digital Evolution
5:45 pm - 6:00 pm Final Wrap Up & Questions