PRECONFERENCES FOR 2011!


Think Tank: Unlocking Strategy with Marketing Masters

Last year was the inaugural year of the Masters Think Tank, which was an undeniable hit; but there’s still more work to be done. Eight Masters in our field will work side-by-side with you to uncover innovative ways to increase demand for the arts and win new audiences. Jerry Yoshitomi (MeaningMatters, CA) and Alan Brown (WolfBrown, CA) will jumpstart the conversation and lead a productive and collaborative think tank.

 

Clinic: Fundamentals for Changing Times

As every prima ballerina knows, you always need to return to ballet barre  class to stay fit and on top of your game. Want to firm up your foundational skills and open opportunities for more strategic thinking? Join us for this hands-on clinic and you will walk away with an overflowing arsenal of tactical skills to help you devise winning marketing campaigns. Led by Chad Bauman (Arena Stage, DC), Ron Evans (Groupofminds.com, CA), and Deborah Obalil (Obalil & Associates, RI), these jam-packed sessions will focus on change management, revenue generation, messaging, and more. Refresh your abilities and rejuvenate your creativity.