Step it Up! Advancing Your Audience Engagement and Boosting Connectivity

As an arts marketer, your job begins the first time someone learns about the show and goes on long after the event—and effectively and creatively engaging audiences along the way creates meaningful, loyalty-building experiences for your patrons. Expert artist and engagement strategist Rachel Grossman (dog & pony dc) will lead this new participatory half-day preconference tailored for anyone looking to more deeply engage your audiences before and after your event—without spending a lot of money! Learn how to best implement simple (and complex) next-generation audience engagement tactics to make your organization’s art echo over and over: increase patron loyalty, cultivate hyper-invested volunteers and advocates, encourage long-term support, and shape a more meaningful experience around the art.


Unlocking the Value Equation: Navigating the Art of Psychological Pricing

Are you ready to re-evaluate, reinvigorate, and revive your organization’s pricing structure? Want to tap into the connection between behavioral economics and the inherent value of the arts? Join The Pricing Institute for this half-day, interactive, practical workshop.   Together we’ll address issues such as: the relationship between price and patron irrationality, pricing for subscribers vs. single ticket buyers, how to deliver your desired value messages through your pricing, best practices in revenue management, how all of this can be applied immediately after the conference, and more.