Step it Up! Advancing Your Audience Engagement and Boosting Connectivity

As an arts marketer, your job begins the first time someone learns about the show and goes on long after the event—and effectively and creatively engaging audiences along the way creates meaningful, loyalty-building experiences for your patrons. Expert artist and engagement strategist Rachel Grossman (dog & pony dc) will lead this new participatory half-day preconference tailored for anyone looking to more deeply engage your audiences before and after your event—without spending a lot of money! Learn how to best implement simple (and complex) next-generation audience engagement tactics to make your organization’s art echo over and over: increase patron loyalty, cultivate hyper-invested volunteers and advocates, encourage long-term support, and shape a more meaningful experience around the art.

Unlocking the Value Equation: Navigating the Art of Psychological Pricing

Are you ready to re-evaluate, reinvigorate, and revive your organization’s pricing structure? Want to tap into the connection between behavioral economics and the inherent value of the arts? Join The Pricing Institute for this half-day, solution-based workshop that will allow you to tackle your organization’s challenges in pricing structure while gaining a deeper understanding of the inherent value of your arts events. This jam-packed preconference will teach you how to create a strategy tailored for your arts organization that will allow you to learn what your patrons want, influence purchasing decisions, and turn them into brand evangelists.