DAILY SCHEDULE

Audience Actions Audience Actions
Technology Treasures Technology Treasures
Eye on Income Eye on Income
More sessions added daily.
Friday, November 11
4:00 pm - 6:00 pm Registration & CenterStage Open
Saturday, November 12
8:00 am - 6:00 pm Registration & CenterStage Open
9:00 am - 5:30 pm Clinic: Fundamentals for Changing Times (see preconference page)
Think Tank: Unlocking Strategy with Marketing Masters (see preconference page)
6:30 pm Dine Arounds
Sunday, November 13
8:00 am - 6:00 pm Registration & CenterStage Open
9:00 am - 10:30 am Keynote Address: Scott Stratten
10:30 am - 10:45 am UnMarketing Book Signing with Scott Stratten
10:45 am - 12:00 pm Arts Marketing in the Digital Age: Reach More Customers & Drive More Revenue
Embracing ROI and Metrics: Your Math Skills Can Change Your Audience Engagement
New Audiences That Stick: Keys to Finding First-Timers Who'll Return Again & Again
12:15 pm - 2:00 pm Networking Lunch with Dessert Buffet
2:15 pm - 3:30 pm Consumer Psychology: Understanding Audience Behavior through Science
Hidden in Plain Sight: New Revenue from Existing Audiences
Sharing & Succeeding: Using Community Data to Reach Audiences
3:30 pm - 4:00 pm Networking Break
4:00 pm - 5:30 pm Dynamic Pricing and Revenue Management: Taking It to the Next Level
Making the Market: A New Lens on Cultural Engagement
Your Website Is Ugly!
6:30 pm - 8:30 pm Opening Reception at the Brown Theatre
Monday, November 14
8:00 am - 5:30 pm Registration & CenterStage Open
9:00 am - 10:15 am Engage the ‘Crowd’ to Do Important Things: Like Change the World, or Meet Your Revenue
How Strong Is Your Social Net: A Snapshot of Digital Media Practices and Perceptions
Two Sides of the Same Coin: An Institutional Branding Debate
10:30 am - 11:45 am Arts & Culture Funders: Changing the Game of Contributed Revenue
The Audience Feedback Loop: Applying Intrinsic Impact Measurements
Winning Audiences on the Go: Maximizing Engagement through Mobile Apps
12:00 pm - 1:30 pm Plenary Lunch - Oliver Uberti
1:45 pm - 3:15 pm Face the Changing Giving Landscape Head-On: Reposition the Opportunity and Turn Patrons into Donors
The Art and Science of Forecasting: Fact or Fortune Telling
The New Customer Service: Customizing Arts Experiences for Your Audiences
3:15 pm - 4:00 pm Networking Break
3:30 pm - 5:00 pm Roundtables
3:30 pm - 5:15 pm One-to-One Coaching
5:15 pm - 6:30 pm Lightning Rounds of Research
7:30 pm Dine-Arounds
Tuesday, November 15
8:00 am - 11:00 am Registration & CenterStage Open
8:45 am - 10:00 am Engaging Audiences through Collaboration & Innovation
Loyalty Programs: Are Subscriptions and Memberships Still Viable Strategies?
Tear Down the Silos with CRM: Dramatically Improve Your Marketing, Sales, and Patron Experience
10:00 am - 10:30 am POP! Book Signing with Sam Horn
10:45 am - 12:00 pm Closing Plenary - Sam Horn
Thursday, May 10
5:45 pm - 7:45 pm TEST TEST TEST