DAILY SCHEDULE


Friday, November 8
10:00 am - 6:00 pm Registration & Centerstage Open
1:00 pm - 6:00 pm Preconference: Step it Up! Advancing Your Audience Engagement and Boosting Connectivity (See Preconference Pages)
Preconference: Unlocking the Value Equation: Navigating the Art of Psychological Pricing (See Preconference Pages)
6:30 pm Dine-Arounds
Saturday, November 9
8:00 am - 9:00 am Continental Breakfast
8:00 am - 6:00 pm Registration & CenterStage Open
8:15 am - 9:00 am Newcomers Meet & Greet
9:00 am - 10:30 am Opening Keynote with Kevin Carroll
10:30 am - 10:45 am Book Signing with Kevin Carroll- Rules of the Red Rubber Ball: Find and Sustain Your Life's Work
10:45 am - 12:00 pm It's About Little Data: How Small Pricing Decisions Make a Big Difference
The Arts in Action: Experimenting with Consumer Psychology
With a Little Help from My Friends
12:15 pm - 2:00 pm Birds of Feather Networking Lunch and Dessert Buffet
2:15 pm - 3:30 pm Breaking New Ground: Exploring the Arts with Augmented Reality
Increasing Student Engagement on College Campuses
The Subscription Alternative
3:30 pm - 4:00 pm #BeTheARTbeat
Networking Break
4:00 pm - 5:30 pm Deepening Patron Engagement through Multiple Technologies
Leveraging Media Mix to Maximize Revenue and ROI
The Patron Lens: Using Data-Driven Targeted Messaging to Engage Audiences
6:15 pm - 8:30 pm Opening Reception at the Armory
Sunday, November 10
7:30 am - 8:30 am Continental Breakfast
8:00 am - 8:45 am Special Plenary Discussion: Getting Real about Audience Diversity
8:00 am - 5:30 pm Registration & CenterStage Open
9:00 am - 10:15 am Tried and True: Increasing Sales and Cultivating Relationships through Telemarketing
Conquering the Fear Factor: Creating and Promoting Great A/V Content on a Shoestring
Working from the Inside Out: Putting Diversity and Inclusion into Action
10:30 am - 11:45 am Activating Spaces: Using Your Venue to Promote Engagement and Drive Arts Businesses Forward
Predictive Modeling for the Experienced Marketer
The Donor Connection: Building Community through Crowdfunding
12:00 pm - 1:30 pm Keynote Luncheon with Matthew Stinchcomb
1:45 pm - 3:15 pm Big Data: Using Predictive Analysis to Reach New Audiences
Embracing Transformational Change in the Arts
Winning Websites: Optimizing the Patron Experience
3:15 pm - 4:00 pm Networking Break
3:30 pm - 5:00 pm Roundtables
3:30 pm - 5:15 pm One-to-One Coaching
5:15 pm - 6:30 pm Lightning Rounds of Research
7:30 pm Dine-Arounds
Monday, November 11
8:00 am - 8:45 am Continental Breakfast
8:00 am - 11:00 am Registration & CenterStage Open
8:45 am - 10:00 am Arts, Business, Community: Learn the ABCs of Arts and Business pARTnerships
Integrating Audience Engagement with Institutional Strategy: Two Case Studies
Technology & Millennials: A Growing Intersection in the Arts
10:00 am - 10:30 am Networking Break
10:45 am - 12:00 pm Closing Keynote with Pam Moore